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KRAFT
KRAFT Macaroni & Cheese celebrates its 75th anniversary, and with it, 75 years of parents skimming KRAFT Mac & Cheese off their kids' plates.
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Domino's
How did Domino’s convince people to try its new,
better-tasting pizza in record
numbers? By admitting its
old pizza sucked.
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Coke Zero
We think the best word in the English language is the innocuous conjunction that makes real Coke taste AND zero calories possible.
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Old Navy
Come fun, come all! The secret behind Old Navy fun is finally revealed. Tour FUNNOVATIONS INC and prepare to be amazed at the hidden surprises inside. It’s where all the Old Navy fun comes from!
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Microsoft Windows
A boy makes a sound argument for getting a family dog using a PC and PowerPoint in the first ad in Microsoft’s new campaign themed: It’s a great time to be a family.
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Best Buy
For this year's big game, we're celebrating some of the amazing mobile innovations that have helped improve the way we use our phones. In the list of course is Best Buy's innovative new way to buy a phone.
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MetLife
Every family, everywhere, should have the financial security they deserve. Even if your family is superhuman, from the future or lives in a haunted house.
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JELL-O
By using age-via-facial detection, the iSample TEMPTATIONS by JELL-O experience dispenses free TEMPTATIONS (the first dessert made just for adults) only to adults.
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Hulu
"TV stars" Will Arnett and Eva Longoria have their eyes locked on human brains dissolving to goo while people have their eyes locked on Up All Night and Desperate Housewives.
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B-cycle
In partnership with Trek and Humana, we created the first large-scale bike-sharing brand in the United States.
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Under Armour
Inspired by Under Armour’s hometown, Baltimore, Maryland, “Are You From Here?” is bigger than a point on any map. It’s a mindset that can be shared by athletes around the world.
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belVita
Two small town cops power up every day with belVita Breakfast, and use their newfound energy to serve and protect local citizens with unprecedented gusto.
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Milka
Milka carved out a unique space
in the chocolate category,
nudging us with the beloved and
untapped Milka cow to be nicer
to the ones we love and too
often overlook.
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Vitamin Water
When batteries took a nose dive mid conversation/email/Words With Friends matches, vitaminwater bus shelters powered up the gadgets on-the-go.
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Paddy Power
Using the Home-Free Hotline, Karen gets an emergency call that her papa’s in prison. Just a little white lie that gets our hero away from her mismatched date and on to some Paddy Power Bingo.
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AXE
To help guys to keep from getting bored online, the AXE Channel feeds them the content they need, when and where they need it.
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Tourism Toronto
This real-time travel guide tells the world what’s happening in Toronto using tweets, blogs and foursquare to tell the story of what the city has to offer.
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Scandinavian Airlines
Scandinavian Airlines wants their members to enjoy rather than stack air miles. We know couples usually book a trip when they take time to sit down together. Therefore we made them an offer that required just that.
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Scania
We placed invites for Scania’s Driver Competition in the places you’d find the world’s most talented drivers. Including one of the most challenging roads, in Peru.
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Telia
As a spokesperson for the
campaign, we used a real app
millionaire, Alex Vlachos –
creator of the ‘ISwap faces’ app,
in two TV spots. Alex also
chaired the jury that chose the
winning app idea.
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Molson Canadian
Over the last 20 years, beer
sales have steadily declined.
So, we introduced Molson
Canadian 67 as an upscale
alternative with way
less calories.
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BIC
To introduce the BiC Flex 4
Razor, we poked fun at
unnecessary shaving
technology by introducing a
fictitious hands-free, 11-blade
shaving device: the Robo Razor.
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Microsoft Windows Phone
Windows Phone gathers
everyone you know and lets
you connect to the people you
care about all in one place.
That means less clicking and
more kick-butt dad-ing.
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Baby Carrots
Americans hate veggies but love their junk food. So we took junk-food marketers on at their own game with new junk-food-inspired packaging.
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Burger King
How much does America love the Whopper? We took it off the menu for one day to see what would happen. What happened was, people freaked.
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Truth
Every day, 1,200 people die
from tobacco. We thought
some tobacco executives
should be able to see what
that looks like. You know,
in case they were curious.
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MINI
Bikes. Kayaks. Snow Skis.
You always put the fun
stuff on top.
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Volkswagen
What happens when a carmaker
makes sure that in an accident,
nothing happens?
You get safety.
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IKEA
To encourage people to replace
their old furniture with new stuff
from IKEA, we showed how crazy it is to hold emotional
attachments to household accessories.
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