Buchanan's
How do you turn “your dad’s whisky” into the spirit for the next generation?
Buchanan's is a whisky born in Scotland, but loved throughout Latin America for over a century. We helped the brand celebrate its dual identity by connecting with the fastest growing demographic in the US.
Those who are both 100% Hispanic and 100% American.
This is the spirit of the 200%.
+42%
sales increase
#5
fastest growing spirits globally











Buchanan's
How do you turn “Your Dad’s Whisky” into the spirit for the next generation?
Buchanan's is a whisky born in Scotland, but loved throughout Latin America for over a century. We helped the brand celebrate its dual identity by connecting with the fastest growing demographic in the US.
Those who are both 100% Hispanic and 100% American.
This is the spirit of the 200%.
+42%
sales increase
#5
fastest growing spirits globally