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Buchanan's

How do you turn “your dad’s whisky” into the spirit for the next generation?

 

Buchanan's is a whisky born in Scotland, but loved throughout Latin America for over a century. We helped the brand celebrate its dual identity by connecting with the fastest growing demographic in the US. 

Those who are both 100% Hispanic and 100% American.

This is the spirit of the 200%.

+42%

sales increase 


#5

fastest growing spirits globally

Buchanan's

How do you turn “Your Dad’s Whisky” into the spirit for the next generation?

 

Buchanan's is a whisky born in Scotland, but loved throughout Latin America for over a century. We helped the brand celebrate its dual identity by connecting with the fastest growing demographic in the US. 

Those who are both 100% Hispanic and 100% American.

This is the spirit of the 200%.

+42%

sales increase 


#5

fastest growing spirits globally