Lil Interns
What if Old Navy made a short-form series that is The Office meets Kindergarten Cop?
Introducing “Lil Interns,” a six-episode, white-labeled, workplace comedy series starring SNL's Kenan Thompson. Join Kenan and his pint-sized interns navigating corporate life at Old Navy's headquarters, tackling various roles like HR, finance, and marketing. Produced in collaboration with Old Navy, Lorne Michael's Broadway Video, and directed by Jason Woliner (Borat Subsequent Moviefilm), “Lil Interns” offers pure entertainment.
Explore the series and more on the dedicated micro-site, featuring intern bios, viewer reactions, and reviews. Other extensions included gifs hosted on Giphy, social media posts across platforms (Facebook, Instagram, TikTok), and content for Old Navy’s members' program.
Results
405 Million
PR impressions
250.3 Million
Social Impressions – 104% Over KPIs
15.2 Million
Minutes Watched
11.4 Million
GIF Views
5.15%
FB/IG US CTR – 205% Beyond Benchmark
Case Study
Lil Interns
What if Old Navy made a short-form series that is The Office meets Kindergarten Cop?
Introducing “Lil Interns,” a six-episode, white-labeled, workplace comedy series starring SNL's Kenan Thompson. Join Kenan and his pint-sized interns navigating corporate life at Old Navy's headquarters, tackling various roles like HR, finance, and marketing. Produced in collaboration with Old Navy, Lorne Michael's Broadway Video, and directed by Jason Woliner (Borat Subsequent Moviefilm), “Lil Interns” offers pure entertainment.
Explore the series and more on the dedicated micro-site, featuring intern bios, viewer reactions, and reviews. Other extensions included gifs hosted on Giphy, social media posts across platforms (Facebook, Instagram, TikTok), and content for Old Navy’s members' program.
Results
405 Million
PR impressions
250.3 Million
Social Impressions – 104% Over KPIs
15.2 Million
Minutes Watched
11.4 Million
GIF views
5.15%
FB/IG US CTR – 205% Beyond Benchmark
Case Study
