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Kraft Mac & Cheese

With the launch of the new Kraft Mac & Cheese recipe, how do you create the most successful CPG relaunch of all time?

 

We created the world’s largest blind taste by releasing the new and improved recipe for the beloved mac & cheese. Then told people that we did it months later, after they didn’t notice the difference. 

+11%

sales increase

+291%

increase in web traffic

+1B

media impressions

Kraft Mac & Cheese

With the launch of the new Kraft Mac & Cheese recipe, how do you create the most successful CPG relaunch of all time?

 

We created the world’s largest blind taste by releasing the new and improved recipe for the beloved mac & cheese. Then told people that we did it months later, after they didn’t notice the difference. 

+11%

sales increase

+291%

increase in web traffic

+1B

media impressions