Halo Top:
Say Halo to Summer
How does Halo Top remind consumers that summer indulgence doesn't have to derail wellness goals?
Halo Top's Say Halo to Summer campaign kept ice cream cool and offered a guilt-free treat. To celebrate National Ice Cream Day, we created a limited-edition PintPack, the perfect summer accessory that sold out in seconds. Beyond PintPacks, the campaign brought the fun to beaches, parks, pools, and more, reminding us that summer indulgence doesn't have to derail your wellness goals.
With a team of lifeguards, Halo Top ensured you can still savor summer without setbacks. The lifeguards appeared at popular summer spots, supported by a media campaign on Instagram, TikTok, and CTV.
< 1 Minute
PintPacks Sold Out
16X
PintPacks Re-Selling on eBay over the Original Price
800 Million
PR Impressions
87,500
Impressions from 34 Events Across 34 Cities
Halo Top:
Say Halo to Summer
How does Halo Top remind consumers that summer indulgence doesn't have to derail wellness goals?
Halo Top's Say Halo to Summer campaign kept ice cream cool and offered a guilt-free treat. To celebrate National Ice Cream Day, we created a limited-edition PintPack, the perfect summer accessory that sold out in seconds. Beyond PintPacks, the campaign brought the fun to beaches, parks, pools, and more, reminding us that summer indulgence doesn't have to derail your wellness goals.
With a team of lifeguards, Halo Top ensured you can still savor summer without setbacks. The lifeguards appeared at popular summer spots, supported by a media campaign on Instagram, TikTok, and CTV.
< 1 Minute
Pint Packs Sold
16x
PintPacks Re-selling on eBay over the Original Price
800 Million
PR Impressions
87,500
Impressions from 34 Events across 15 Cities
