Petco
Celebrating the bond between pets and parents.
When PetCo came to us, consumers couldn’t differentiate between PetCo and PetSmart. Convenience is all they cared about.
Our research revealed that 9 out of 10 owners said they considered their pet to be a member of the family. In other words: people have a relationship with their pets, not their pet supplies.
We focused on the bond pet parents have with their furry family members, proving that Petco knows nothing is more important — not even convenience.
+33%
Black Friday weekend sales YoY
+25%
Toy/gift sales
+15%
Cyber Week sales
Petco
Celebrating the bond between pets and parents.
When PetCo came to us, consumers couldn’t differentiate between PetCo and PetSmart. Convenience is all they cared about.
Our research revealed that 9 out of 10 owners said they considered their pet to be a member of the family. In other words: people have a relationship with their pets, not their pet supplies.
We focused on the bond pet parents have with their furry family members, proving that Petco knows nothing is more important — not even convenience.
+33%
Black Friday weekend sales YoY
+25%
Toy/gift sales
+15%
Cyber Week sales