Chipotle
How do you safeguard the future of farmers?
We helped Chipotle raise awareness of its Cultivate Foundation and the challenges facing America’s family farmers with the platform Cultivate A Better World.
To launch we told an intergenerational stop-motion animation tale called “A Future Begins.” The film tells the story of a father passing the family farm onto his son and daughter-in-law and how they overcame many challenges along the way. The soundtrack was co-created with next-generation country superstar Kacey Musgraves who reimagined Coldplay’s “Fix You” whose lyrics served as the perfect message.
+50MM
Across Social Media
+13K
New signatures for the new $2.5B Farm Bill in Congress
Highest-performing
Content in Chipotle's history
Chipotle
How do you safeguard the future of farmers?
We helped Chipotle raise awareness of its Cultivate Foundation and the challenges facing America’s family farmers with the platform Cultivate A Better World.
To launch we told an intergenerational stop-motion animation tale called “A Future Begins.” The film tells the story of a father passing the family farm onto his son and daughter-in-law and how they overcame many challenges along the way. The soundtrack was co-created with next-generation country superstar Kacey Musgraves who reimagined Coldplay’s “Fix You” whose lyrics served as the perfect message.
+50MM
Across Social Media
+13K
New signatures for the new $2.5B Farm Bill in Congress
Highest-performing
Content in Chipotle's history