19 CRIMES: MARTHA’S CHARD & CALI BLANC
What if we made Martha and Snoop action figures to launch Martha Stewart and Snoop Dogg’s 19 Crimes Wine?
For the launch of 19 Crimes' Martha's Chard and Snoop's Cali Blanc wines, we collaborated with artist Dan Chung to craft two unique action figures for besties Martha Stewart and Snoop Dogg: "Mini Martha" and "Lil Snoop."
"Mini Martha" dons an ensemble inspired by the outfit Martha wore in the promotional assets for Martha’s Chard, featuring a black sequined jacket, black leather pants, and metallic platform sandals. Accessories include a mini wine bottle, glass, and Martha-centric items like a shovel and rolling pin. The VIP kit includes a 19 Crimes Martha's Chard bottle, coasters, and the exclusive "Mini Martha" figurine. We complemented the launch with short films and AR-powered talking wine bottle labels.
Meet Snoop’s pint-sized persona, Lil Snoop, an action (or should we say “relax-tion”) figure taking over Snoop’s duties for his fourth Cali blend launch, a Sauvignon Blanc. In the “A New Way to Chill,” campaign, Lil Snoop brings his chill to places the entertainment icon Snoop Dogg rarely has time to go — the pool, the spa, the bath. The campaign included video content that launched on linear TV and social media, as well as static and animated digital banners.
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Mini Martha’s Earned Media Appearance on Today with Hoda & Jenna
Appearances on Snoop’s International Music Tour
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