Halo Top: No Work Workout
How does Halo Top, a brand with a strong appeal to the health-conscious crowd, connect with individuals seeking a balanced lifestyle?
We introduced the No Work Workout by Halo Top: Un-gym fun that's good for you!
Guests could experience a fitness revolution with a pop-up "un-gym" packed with exciting activities that burn calories while you have a blast.
At our No Work Workout pop-ups, participants enjoyed unconventional fitness fun, like screaming their heart out or conquering the mechanical bull, all followed by free Halo Top goodies, including Halo Top’s new Yogurt Pops, each with just 110 calories. It's a guilt-free sweet treat that gives a playful twist to your fitness routine.
Our No Work Workouts began in Soho, NYC, and then hit the Magnificent Mile in Chicago, Scottsdale in Phoenix, Arizona, and Santa Monica in Los Angeles, California, introducing a new way to engage with the brand. We strategically chose these locations to boost brand awareness and interaction. Plus, our brand ambassadors – local influencers who created unique content – and robust marketing strategy kept the excitement alive well beyond the pop-up walls.
Top Gen Z Brand
In Gross Sales
Lift in Brand Power Score
Over 580 Million