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Dropbox: You Can Do It

How do we turn the brand that’s known for file storage into the place for so much more?

Since 2007, the brand has offered a simpler way to keep files in sync for hundreds of millions of people around the world. Now, with expanded features such as PDF editing, eSignature capabilities, document analytics, video collaboration tools, and advanced security functionality in a single plan, Dropbox gives people one place to manage all their content.


To introduce Dropbox’s multi-product offering and fight feature parity amongst the competition, we positioned Dropbox as a badge for professional solo-entrepreneurs who take their craft seriously.


We built “You Can Do It With Dropbox,” a brand ecosystem that empowers entrepreneurs and creates omnichannel consistency across films, digital displays, and more.


With Dropbox’s tools, you’re capable of more than you think.

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