How do you safeguard the future of farmers?

We helped Chipotle raise awareness of its Cultivate Foundation and the challenges facing America’s family farmers with the platform Cultivate A Better World.

To launch we told an intergenerational stop-motion animation tale called “A Future Begins.” The film tells the story of a father passing the family farm onto his son and daughter-in-law and how they overcame many challenges along the way. The soundtrack was co-created with next-generation country superstar Kacey Musgraves who reimagined Coldplay’s “Fix You” whose lyrics served as the perfect message. 

​

+50MM

Across Social Media

+13K

New signatures for the new $2.5B Farm Bill in Congress

​​

Highest-performing

Content in Chipotle's history