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The Ad Industry Reacts to Elon Musk’s Rebrand of Twitter to X

Updated: Aug 14, 2023

Elon Musk revealed a new logo for Twitter, a "minimalist art deco" X. 'Tweets' will also apparently be replaced, with posts on the platform set to be called 'x's'.

The letter features in large parts of Musk's business portfolio and is the name given to a "super app" he has pledged to make since taking over Twitter in October 2022. The concept of such an app is based on WeChat, the Chinese platform that users can interact with in numerous ways, such as messaging, paying bills, shopping, ordering public transport, and more.

LBB's Addison Capper spoke with social media and branding leaders from across the advertising industry, including Crispin Porter + Bogusky’s Senior Director of Social Marketing, Sam Kendrick, to get a temperature check of its feelings towards the change and its implications for brands.


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