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2 Minutes With ... Josh Braithwaite, North America CCO

Updated: Sep 19, 2023


Born in a small Australian coal mining town, Josh Braithwaite, chief creative officer of Crispin Porter + Bogusky North America, has seen firsthand the plight of industries that resisted change.

Josh and his teams have ignited evolution for some of the biggest brands in the world. He strategically repositioned sports as a creative expression by authoring Adidas' global platform, "Here to Create," taking the company to No.2 in the U.S. and surpassing Nike in China. He made Google famous for more than just search by partnering with Star Wars, Disney and J.J. Abrams.

Muse by Clio spent “2 Minutes With” Josh to learn more about his background, his creative inspirations, recent work he's admired and his greatest source of happiness.

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