Celebrating the bond between pets and parents.
When PetCo came to us, consumers couldn’t differentiate between PetCo and PetSmart. Convenience is all they cared about.
Our research revealed that 9 out of 10 owners said they considered their pet to be a member of the family. In other words: people have a relationship with their pets, not their pet supplies.
We focused on the bond pet parents have with their furry family members, proving that Petco knows nothing is more important — not even convenience.
Black Friday weekend sales YoY
Cyber Week sales