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Dean Wei Joins London Team As Chief Creative Officer

The global team grows with the announcement of Dean Wei joining as Chief Creative Officer in London.

Dean will partner with European CEO Helen James, and London-based Chief Strategy Officer David Proudlock to drive growth and creative excellence for CPB London’s expanding portfolio.

Dean, who will start at CPB in the summer, joins from Google where he was a consultant to Google Creative Labs. Prior to that, he was the Executive Creative Director of Wieden + Kennedy Delhi and Creative Director for Apple across EMEA. Throughout his impressive career, he has worked to unleash world-class brands into culture, including Nike, Levi’s and Audi, winning multiple Cannes Lions, D&AD Pencils and Clios along the way.

Helen said: “Dean has an incredible portfolio of work and experience as a creative leader. Add to that his international track record, and he brings perspective that will complement how we drive impact for our brands across modern markets and culture. We couldn’t be happier to have him join us.”

Dean said: “CPB is famous, notorious even, for consistently creating breakthrough work that disrupts the industry. It’s an honor to be part of the CPB team and to join at such a pivotal time of growth. There are big things to come and I look forward to creating work that doesn’t just riff off culture, but creates and shapes it too.”

Campaign UK covered the announcement.


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