Trisha oversees the legal, partnership, licensing and talent aspects of CPB productions, working collaboratively across departments to help create dynamic and exciting work. She arrived at CPB after nine years at TBWA/Media Arts Lab where she was Group Director of Business Affairs for their sole client, Apple. Originally in London, and later from the agency’s Los Angeles headquarters, Trisha led business affairs for award-winning domestic and global campaigns for more than a dozen iPhones, as well as numerous iPads, Macs, Apple Watches, iPods and the debut of Apple Music. Trisha began her career as a commercial and intellectual property lawyer in London. Today, she also acts as Director of Business Affairs for the ADCAN Awards – which honors unsigned filmmakers who make commercials for selected charities – and participates in AdColor and GLAAD to help promote diversity within advertising.