Neil Riddell leads CPB’s Product Innovation group in serving current clients on key product and design initiatives, as well as developing new agency-owned brands and partnership opportunities. CPB’s product development partnerships include the prospering bike-sharing system B-cycle, the environmentally minded mechanic brand Green Garage, and the award-winning spirit brands Angel’s Envy Bourbon and the Hemingway-inspired Papa’s Pilar Rum. Neil has been with CPB for 20 years and was one of the founders of the Product Innovation group in 2007. Depending on the project and company, Neil’s role in the group goes from being an executive creative director for product and experiential design, to being involved in brand strategies, patent writing, and research and development. Neil is an industrial designer who also holds a degree in international finance and marketing from the University of Miami.