Joselyn directs the INFINITI USA and American Airlines global business at CPB. During a collective 13 years at CPB, she has led a diverse group of brands, such as American Express OPEN, Fruit of the Loom, Guitar Hero, Jose Cuervo and Old Navy, as well as non-profit initiatives for the American Heart Association and the Ad Council's LGBT anti-discrimination campaign 'Beyond I Do.' Prior to joining CPB, Joselyn spent seven years in the San Francisco Bay Area working for BSSP on MINI USA, Diageo Wines and Noah's Bagels, as well as for integrated digital innovation shops JWT/Tonic360 and Bravo! Marketing at the height of the dot com boom (and bust!). Driven to find ways for brands to grow with principles, purpose and cultural relevance, she has shepherded many of her clients from brand reinvention to campaign launch and beyond with work that keeps an eye toward effectiveness and momentum.