Gabriel Castelo Branco, aka Gabe, is an art-based Creative Director from Recife, a small coastal city in Brazil that's famous for having one of the highest shark attack rates in the world. Due to this unfortunate fact of life, his hopes of becoming a professional surfer were smashed. He had to pursue a different passion. Luckily, he had advertising. Gabe has been living and breathing advertising since in the womb. Coming from an advertising family—his mother a copywriter and father an art director—advertising runs through his veins. He's been in the ad game for nearly 16 years and it's taken him across the world, from his hometown of Recife, to Shanghai, Hong Kong and now in Boulder, CO. He has worked on local, regional and global accounts with brands like Ford Motor Company, Lincoln, Samsonite, Coca Cola, Patex and Unilever, but he's not all work and no play. Gabe is a true Brazilian and will never turn down an opportunity to party. Caipirinha anyone? Saɑde!