Bryant King leads all things media for CPB as Chief Engagement Officer. Prior to this role, he spent 13 years at the agency impacting nearly every single account through media planning or analytics. As the Director of Message Planning and Analytics, he led the push to build out CPB’s analytics capabilities, building customized dashboards for Microsoft, Best Buy, Old Navy and Hotels.com. This group later morphed into Business Insights, as we discovered it was far easier to solve a business problem by clearly and simply identifying the real problem first. Prior to CPB, Bryant worked at Angotti Thomas Hedge, Wieden+Kennedy, Lowe Lintas and Partners, and Cramer-Krasselt, on such clients as Microsoft, Saab Cars USA, Sun Microsystems, Eddie Bauer, AT&T and P&G.