Alex hails from Minnesota, which you’d know if you heard his accent, has spent 16 years in advertising and design, and is the creative lead on Fruit of the Loom. Before joining CPB, he was a creative director at TDA_Boulder focusing on sport and natural food clients. Prior to that, he spent 10 years in San Francisco, half of which was at Venables Bell & Partners as an Associate Creative Director on PlayStation, Audi and Adidas/Reebok. He has also worked at Butler Shine Stern & Partners on MINI Cooper and Columbia Sportswear. If Alex isn't working, he's most likely skiing, climbing, mountain biking or fly fishing. And when he's not doing an activity ending in 'ing,' he is with his two incredible daughters, just trying to keep up.