Idea

NBA 2K wanted to create an industry-leading innovation that would bolster its position as the most realistic basketball video game simulator out there. 

CP+B Group
CP+B Group

Execution

So, we helped create Boost – a first of its kind integration between video games and fitness trackers that rewards gamers for getting active. Gamers can now connect their NBA 2K accounts to their Fitbits and every time they walk 10,000 steps per day, their NBA 2K character improves.

Results

This health-promoting integration has been heralded as a literal industry game-changer, with current gamers adopting the technology and new audiences discovering the game through this innovation.  

CP+B Group