EXPERIENCE DESIGN THAT LITERALLY PAVED THE ROAD FOR CUSTOMERS

Potholes, cracks and bumps in the road are problems across the U.S., both for cars and the safety of carryout pizza. With the Paving for Pizza initiative, Domino’s is helping to repair roads all over the country to make sure carryout customers get their pizza home in pristine condition. Within two months of launch, the project received more than a billion media impressions while customers submitted 137,000 nominations from 15,257 different zip codes in all 50 states.