VP/Executive Creative Director
Adam leads the creative group that handles the agency’s Xbox and KRAFT Macaroni & Cheese accounts. He joined CP+B in 2010 from 180 Amsterdam. During his six years in the Netherlands, he led the agency’s global efforts for Heineken’s Amstel Beer and Motorola, as well as pan-European efforts for smartphone maker HTC and General Motors’ Opel brand. He also led the team that landed 180 the Sony Electronics USA business and resulted in the opening of 180LA in Santa Monica.
Earlier in his career, Adam was a vice president and associate creative director at Cliff Freeman & Partners in New York, and Goodby, Silverstein & Partners in San Francisco, where he worked on Saturn, AT&T and HP. Adam started his career in public relations at Hill & Knowlton before becoming a copywriter at the New York offices of McCann-Erickson and DDB.
Anders is CEO of CP+B Scandinavia, which includes offices in Gothenburg, Stockholm and Copenhagen. Until his promotion to CEO in March 2014, Anders was responsible for the agency’s strategy and client service departments in the region. Prior to CP+B, Anders was a director and board Member at the brand agency Greenspace in London, where he led work for major clients like Carlsberg and Toyota. Earlier, he oversaw the Volvo Cars account at SCP/GREY in Gothenburg. Before that, he held a number of senior marketing roles within the automotive industry. Most notably, he was part of the European marketing management team at Lexus Europe in Brussels, as well as part of the global marketing management teams at Ford Motor Company in Detroit and at Volvo Cars in Gothenburg.
São Paulo, SP
Andre leads CP+B Brazil alongside Marcos Medeiros, his creative partner of many years. Andre and Marcos first teamed up in 2008 while working at AlmapBBDO. Since then, they have worked for an array of global brands including VW, Pepsi, Brazil’s largest cosmetics company O Boticario, Bayer, Pedigree and the insurance company Bradesco Seguros. Together, Andre and Marcos have been among the most highly awarded and recognized creative teams in the world. In 2013 alone, the pair won 16 Lions at Cannes for brands including VW, Bayer and Getty Images. The previous year, they won five Lions and earlier in their career, as a copywriter and art director, the duo won an additional 12 Lions and received the Cannes Grand Prix in the Press category for their Billboard Magazine campaign.
Andrew joined CP+B as an art director in 1998. Since that time, he has played a lead role in the US launch of the MINI, the turnaround of Burger King, and the Domino’s brand rally. During his time as creative director and chief creative officer, Andrew’s contributions to the creative vision of the agency have played a major role in CP+B being named Agency of the Year fifteen times in the trade press, Interactive Agency of the Year three times at the Cannes International Advertising Festival, and Agency of the Decade by Advertising Age. In October 2010, Andrew was promoted to chief executive officer.
Santa Monica, CA
Angel Anderson has spent her decade+ career humanizing digital products and services for large global brands such as Old Navy, Best Buy, Microsoft, and Domino's, as well as small start-ups and everything in between. Angel is active in the Los Angeles design community as the founding IxDA Los Angeles local leader and as a guest lecturer at USC, UCLA, and The Art Institute of California.
VP/Executive Creative Director, Partner
Björn joined CP+B in 2009. Despite early ambitions of a medical degree, Björn started out his advertising career as an art director in 1992 and worked in several traditional Swedish agencies until founding his own agency eight years later. Having been raised more or less in his father’s ad agency, Björn has worked in the business pretty much since the scalpel-and-wax era, but always with an eye on digital development. Björn has been overseeing creative development since he founded his own agency in 2000.
VP/Director of Message Planning & Analytics
Since joining CP+B in late 2004, Bryant first served as group media director on the Burger King and Microsoft accounts. More recently, he was named director of media and analytics, where he has led the push to build out CP+B’s analytics capabilities. Currently, Microsoft, Best Buy, Old Navy and American Express are taking advantage of CP+B’s customized, web-based dashboards that combine ad effectiveness data with business results, competitive analyses and buzz, web and search activity, and more.
Managing Director, Stockholm
Cecilia joined forces with the CP+B Scandinavian team in the beginning of 2014, with the mission to place the Stockholm office and its work on the CP+B map. The team has already whipped in some fancy national and international awards on its shelves such as awards in Epica, Eurobest, London International awards and Guldägget. In addition to the lineup of awards, the talented Stockholm team itself has grown faster than anyone could ever have guessed (except the Scandinavian CEO Anders Davidsson). Cecilia was born while her father parked the car, and has lived by the motto of keeping a fast pace ever since. She started off on the media agency and client side, but switched to advertising and retail agencies 12 years ago and has never switched back. She has worked with brands such as Absolut vodka, the Swedish Post office, ATG (the Swedish Horse racing board), Swedish Radio, Johnson & Johnson, Nike and just about every major telecom brand possible such as Sony Mobile, Hutch, Vodafone/Telenor, Tele2 and TeliaSonera.
Chuck joined the Crispin Agency in 1988 as creative director and partner, after a long career as an award-winning freelance copywriter. The agency was renamed Crispin & Porter, and within three years, it doubled in size and was named one of the top 15 creative shops in the country. Under his leadership, CP+B has become one of the most awarded agencies in the world and was honored as Agency of the Decade by Advertising Age. Chuck has been a judge or jury chairman at the Clios, the Andy Awards, the D&AD Awards in London, and Cannes, among others. He has served as Chairman of the 4A’s and co-chairman of Advertising Week in New York, North America’s preeminent communications industry event. He’s an advisor to the Future of Advertising Project at Wharton as well as co-founder of the Boulder Digital Works Institute at the University of Colorado. Along with Martha Stewart and Michael Dell, he was named one of Inc. Magazine’s "Entrepreneurs We Love”, and this year he will be inducted into the Advertising Hall of Fame.
VP/Creative Technology Director
Santa Monica, CA
As Creative Technical Director, Corey bridges the worlds of our creative and technical teams by ensuring our creative concepts are leveraging the most innovative technology and utmost craftsmanship. Corey started in the Boulder office in 2010, working on American Express Small Business Saturday. He then lead a team to create a new mobile app for American Express Travel that anticipated the needs of travelers during their journey. Today he works on disruptive new technologies for Best Buy, Infiniti and Domino's by blending software and hardware. And he builds robots in his spare time.
Corey has been designing and developing interactive experiences for nearly 20 years, starting soon after the world wide web was invented. His work experience spans across graphic design, front end and backend code, database and e-commerce, systems integration and physical computing. He was technical director and partner of 2 interactive shops in Brooklyn, earning several awards for his projects.
VP/Executive Creative Director
Dan joined CP+B in 2012 to lead creative teams on Microsoft Windows Phone, and since then has also lead the launches of both Charles Schwab and Hotels.com. Currently, he continues to lead creative on Hotels.com in addition to MetLife. Dan began his career as a junior copywriter at McCann NY and spent over 12 years there, creating award-winning work for Black and Decker, Avis, MasterCard, Nikon, Verizon Wireless, Verizon FiOS and the U.S. Army.
VP/Executive Creative Technology Director
Dan Fox leads the Creative Technology team at CP+B. The Creative Technology team is responsible for a variety of client work including full stack web development, mobile application development, motion design and quality assurance. Dan's experience at CP+B includes leading the Emmy Award winning digital work for NBC’s Tonight Show Starring Jimmy Fallon, being named as a patent inventor for work he's done with Best Buy, acting as technical director for Volkswagen’s vw.com website and winning over seven FWA awards for a wide variety of clients. Dan was previously a founder and partner at Texture Media, an interactive agency that was purchased by CP+B in 2008.
Danielle is Managing Director of CP+B’s Boulder office, where she is responsible for client relationships and business development. In the collective 12 years Danielle has been with CP+B, she’s helped the agency win over 300 creative awards and honors, including a Cannes Titanium Grand Prix and a Grand Effie. During her tenure, Danielle has worked on some of the agency’s most acclaimed and successful campaigns, including; Subservient Chicken, The Burger King "King" campaign, Whopper Freakout and the Old Navy SuperModelquins.
VP/Executive Director of Art Direction & Design
As VP/Executive Director of Art Direction and Design, Dave works with CP+B’s art directors and designers to develop ideas visually throughout the creative process. Dave has been with CP+B since its early years and was most recently VP/Creative Director working on Best Buy, Applebee's and Windows Phone. He is also an accomplished sculptor and artist, having gathered his expertise and passion for handmade design over the course of his unique 30-year career, which spans both the advertising industry, and the world of fine art. He began at CP+B in 1990 as a mechanical artist and would later move to Italy to learn marble sculpting from Italian masters. He returned to CP+B to work as an art director and then a creative director, creating iconic work for brands such as Mini, Shimano, Ikea, Bell, Giro, Truth, Burger King, Virgin Atlantic, Miller Lite, VW, Best Buy, B-cycle, Applebee's, Windows Phone, Charles Schwab, Fruit of the Loom and Hotels.com. As Design Director, Dave has worked on several rebranding assignments for Charles Schwab, Fruit of the Loom and Hotels.com.
Group Director, Planning
Santa Monica, CA
David leads Strategic Planning in the Los Angeles office. He originally joined CP+B in 2002 after a career in documentary filmmaking. This background serves his current work as a cultural and consumer detective, asking tough questions, synthesizing disparate pieces of data, and observing cultural themes – all in service of gleaning simple, powerful insights that drive business results. His career spans a diverse set of clients, from blue-chip brands such as Apple, Pepsi, Kia, Microsoft, the NFL, Charles Schwab, and Wells Fargo; to gritty smaller-budget challengers like Jack in the Box, Molson Beer, and NBA2K. Over the years, these accounts have racked up seven Effies, with two Grand Effie finalists. David studied at Tufts University and Oxford University, and is currently a lecturer at the University of Southern California’s Annenberg School of Communications.
VP/Executive Director of Creative Development
A copywriter since graduating from the University of Oregon School of Journalism in 1992, Evan worked in many shops around Portland and San Francisco until finally putting all his chips on the table in 2002 and sending a year’s worth of sometimes endearing, sometimes creepy weekly communiqués to the one place he wanted to work most – CP+B. After his repeated attempts finally worked, in early 2003, Evan moved to Miami to learn and grow under the wing of Alex Bogusky. Over many following years with CP+B, Evan helped think up and produce iconic campaigns for partner brands such as Miller Lite, GAP, Burger King, Truth, Giro, Shimano and VW. After becoming a creative director at CP+B in 2006, he focused first on Domino’s and then led creative responsibilities on Best Buy – creating the first campaign for the brand at CP+B known as “Twelpforce.” In 2009, Evan left CP+B to start his own shop. After that proved a success and many a learning was gained in doing so, in 2012, Evan realized it would be a dream to come back to CP+B in a new role, charged with mentoring and developing creative talent, as well as helping other creative leaders with whatever they may need, on whatever they may be working on. (Hence the funky title he has now.) Evan lives in the foothills above Boulder in a wonderful home with his wife Melissa and their two “Rascal Outlaw” terrier mutts, Donnie & George. When not in the office, Evan can be found either racing his bicycle or training his body to do so faster.
EVP/Executive Creative Director, Partner
Gustav joined CP+B in the summer of 2009. Starting as a self-taught multimedia developer in the mid-90s, he moved into being a full-time digital creative and soon won his first international awards for clients such as Absolut Vodka, Volkswagen, and TeliaSonera. Gustav has been a member of numerous award juries, including The One Show, Art Directors Club, Cannes, D&AD, and NY Festivals. He’s been a featured speaker at venues all over the world including Eurobest, Web 2.0 Expo Berlin, Hong Kong Kam Fan Awards, and the TechCrunch50 in San Francisco. He is also the co-founder of a start-up company called Burt, which makes technology for more effective online advertising. Gustav has a wife and three kids, not to mention a punk band, and one of Sweden’s most complete collections of musical saws, which he plays quite well.
Executive Creative Director
Gustavo is the Executive Creative Director at CP+B Miami where he leads the creative department on all accounts including Infiniti Mexico and Latin America, The Miami Dolphins, Tork, Mission 22, The Underline, and agency developed products Papa’s Pilar and Angel’s Envy. Hailing from Brazil he began his career at Almap/BBDO São Paulo where he handled creative on AB-Inbev, Havaianas, Gillette, Pepsi, and Volkswagen. Prior to joining CP+B in 2015, Sarkis was creative director at TBWA/Chiat Day and was an integral part of the team that won the pitch for the Adidas World Cup campaign. His highly recognizable work includes the recent Gatorade spots “50” which showcases 50 years of sports in 60 seconds for the brands 50th anniversary, and “Fixation” where basketball greats Kevin Durant and Dwayne Wade face off against each other fueled by Gatorade. Gustavo’s industry accolades include 10 Cannes Lions, and awards at the One Show, Clio, D&AD, and LIA just to name a few. His “Dogfish” spot for VW was named one of the best car spots in the last 50 years by the Gunn Report.
EVP/Chief Digital Officer
Santa Monica, CA
As Chief Digital Officer for CP+B, Ivan is responsible for growing and shaping CP+B’s digital capabilities throughout their global offices including overseeing the making of web, mobile, social, outeractive experiences, platforms and ecosystems. Since joining CP+B in 2008, Ivan has led many of the agency’s most innovative work such as American Express OPEN Forum, Vail EpicMix, and Old Navy’s Shazam-able TV commercial. Previously, Ivan served as president of an award-winning interactive agency that was acquired by CP+B. There, he received Entrepreneur Magazine’s Top 100 award. Growing up in Boulder, Ivan has chosen the ocean over the mountains twice; first when he attended Stanford University for his degree in Computer Systems Engineering, and second when he moved his family to Los Angeles in 2011 to work out of CP+B’s office there.
VP/Chief Strategy Officer
Jason leads the Strategy Department at CP+B. Over his career, he’s managed strategy for the global launches of game-changing brands from the MotoRazr to Xbox. Jason led brand strategy for Rolex through the global recession and helped build their first global targeting model. His experience ranges from the luxury category to necessity categories. At CP+B, he has worked closely with product innovation and brand experience designers to create two premium spirit brands: Angel’s Envy Bourbon and Papa’s Pilar Rum. For the global challenger brand Schick Wilkinson, he developed the Trimstyle “Transform Your Topiary” strategy that won the coveted Gold Effie for a new brand and a Silver Jay Chiat Planning Award. Lately, Jason has focused on revitalizing iconic KRAFT brands from Jell-O to Grey Poupon. Prior to CP+B, he worked at Ogilvy & Mather, Deutsch and JWT. Jason runs workshops for students and marketing professionals at Columbia University and the University of Colorado. Jason is a graduate and mentor at the VCU Brand Center in Richmond Virginia.
Digital Executive Creative Director
Based in Boulder, Jay partners with the agency’s creative directors in developing digital ideas and strategies, as well as providing mentorship and leadership to junior creatives. Prior to joining CP+B, Jay was Digital Creative Director at Sydney-based agency The Monkeys, which received six Agency of the Year titles from award shows and Australian advertising publications during his tenure. Jay’s recent contributions include work for Intel and Boost Mobile that was honored five times at the 2014 Webby Awards, while in 2013, his work for the Australian flavored milk brand OAK picked up a Facebook Studio Award and his work for Diageo Australia received a D&AD Yellow Pencil. Before The Monkeys, Jay spent eight years at Agency Republic, London, working on a number of award-winning projects that contributed to five Digital Agency of the Year accolades. Over the course of his career, Jay has worked as a creative and as a director for some of the world’s biggest brands, including IKEA, Intel, Mercedes, PlayStation, Samsung, Smirnoff and The BBC.
New Business Director
Santa Monica, CA
Jeanne has been CP+B’s Business Development Director for just about a year and has already brought in the win of the year – Infiniti Motor Company. She is a new business pro with 8+ years of experience making connections at leading advertising and marketing services agencies. Jeanne is experienced in helping senior management change, evolve and focus their messaging and resources to meet future client needs; building departments and stronger pitch teams focused on delivering winning presentations; and developing targeted outreach to address agency's strategic growth imperatives.
During his tenure at the agency, Jeff has managed a significant portion of CP+B’s most memorable advertising while building, training, and managing a department of more than 160 account service professionals. Originally from Colorado, he joined the agency in 1993 after beginning his career with two regional shops. After two years as an account supervisor at CP+B, Jeff was named Director of Account Management in 1995 and became a Partner in 1997. In 2010, he was promoted to President and in January 2014 he was named Vice Chairman. Now in his 22nd year with CP+B, along with Chuck Porter, Jeff remains one of the original, founding partners of CP+B who is very involved day-to-day with the company. Based in Miami, he spends most of his time helping coach and steer all the offices while also serving as lead Partner on several of the firm's key accounts. He is also a member of the Board of Directors of VCU Brand Center in Richmond, Virginia, and serves on the Board of Directors at both the School of Journalism and Mass Communication at the University of Colorado at Boulder and the School of Communication at the University of Miami.
VP/Executive Integrated Producer, Outeractive
Santa Monica, CA
Judd Katz is a creative producer and experiential thinker who leads the OuterActive group at CP+B, and is currently based in Los Angeles. Over the past seven years, he helped cultivate the agency’s live media production capabilities, overseeing experiences that tell a brand story, are shareable and are connected digitally and socially. He has worked closely with a number of high profile brands including Volkswagen, Under Armour, Old Navy, Jose Cuervo, Microsoft, Coke Zero, MetLife, Fruit of the Loom, and Kraft. Prior to CP+B, Judd founded an installation space for emerging artists in Cambridge, MA and cut his teeth in the marketing departments at Vice Magazine, the Apollo Theater and Rush Communications. Interests include contemporary art and culture, design, and ketchup.
VP/Director of Production Solutions
Santa Monica, CA
Kari is responsible for overseeing the daily operations of CP+B’s production groups which include the art department, art production, asset production, project management, digital asset management and photo studio. Her affinity for developing processes and internal checks and balances is integral to the agency’s maintenance of the highest production standards from concept to completion. During her eight years with CP+B, she established the agency’s digital asset management system/group and led the launch of CP+B’s internal photo studio. Throughout her career, Kari has worked on both the account and production sides of the business for clients such as Burger King, Coke Zero, Volkswagen, 3M, Microsoft, Best Buy, Guitar Hero, HealthPartners and Sub-Zero/Wolf.
VP/Director of Video Production
Santa Monica, CA
As Director of Video Production, Kate is responsible for leading and inspiring CP+B’s video producers, driving innovative thinking and creating video content deliverable across all media platforms. Since joining CP+B in 2009, Kate has been integral in a number of CP+B’s most well-known and awarded work, including campaigns for JELL-O, Fruit of the Loom, Microsoft, Kraft, American Express and Bolthouse Farms. Prior to CP+B, she was at DDB where she produced work for McDonald’s, Midas, Anheuser-Busch, State Farm, Capital One and Wrigley. Kate began her career at Fallon producing work for BMW, Archipelago, Citibank, Subway and Timberland. Her work with Budweiser’s “Clydesdale American Dream” was nominated for an Emmy and she was the assistant producer on the infamous BMW Films “The Hire," which won the Cyber Lion Grand Prix at the Cannes Lions Festival and was inducted into the permanent collection of the Museum of Modern Art.
Executive Creative Director
Santa Monica, CA
As Executive Creative Director, Kevin leads the creative department on all CP+B LA accounts. He joined the agency in 2014 from Wieden+Kennedy, where he spent the majority of the past 20 years working on numerous high-profile and culturally resonate campaigns. His work has won him back-to-back Emmys for the Chrysler Super Bowl spot “Imported from Detroit” and the noted P&G Olympic spot “Best Job” – the most talked about campaign during the London Olympics. He was also nominated for an Emmy for the powerful Clint Eastwood Chrysler spot “It’s Halftime in America.” His work has been honored with eight Gold Lions at Cannes, A Grand Effie, a Webby People’s Voice award and Best of Show at the AICP, The One Show and The Clio Awards. His work is also in the Library of Congress as well as The Museum of Modern Art’s collection. In addition, Kevin is an accomplished musician and writer, and has received fellowships from the MacDowell Colony and the Michener Center for Writers at the University of Texas, where he is a graduate of their MFA program. He was a finalist for the Keene Prize for Literature and has been nominated for a Pushcart Prize.
Director of Social Media
Kristen leads social and mobile media strategy on behalf of CP+B’s Media and Analytics group. Prior to joining CP+B, she managed all U.S. social media efforts across Facebook and Twitter for Dove. She also led Dove’s global social strategy and the rollout of its global Facebook content platform.
In addition to social media, Kristen also has extensive mobile expertise. Her mobile clients have included Dove, Dove Men+Care, Qualcomm, American Heart Association, eBay, AXE, Wal-Mart, Ben & Jerry’s, Butterball, P&G, and GM. Her mobile career began more than seven years ago at ESPN as associate director of Product, where she was responsible for directing the brand’s personality across its wireless licensing products, marketing, messaging and sponsorships. In 2006, Kristen served on the board of the Mobile Marketing Association (MMA), where she helped shape industry standards and best practices for mobile marketing and advertising in the U.S. She co-chaired the MMA’s Mobile Video & Television Committee where she led the industry’s first-ever mobile video and TV advertising study. Kristen’s passion for innovative and contextual marketing began while she was director of Sponsorships and Integrated Marketing at Sony Digital Entertainment. During her six-year tenure there, she built one of the industry’s most successful online sponsorship businesses, utilizing vast content assets from Sony Music, Sony Pictures, and Columbia TriStar Television to match consumer interests with advertiser objectives.
Global CEO, CP+B / President & CEO, MDC Partner Network
In her role as Global CEO, Lori oversees CP+B’s global growth and expansion, manages the coordination of the firm's eight international offices and focuses on the agency’s continued global development. Lori is also President & CEO of the MDC Partner Network, where she is responsible for deepening MDC’s unique model, driving their strategic vision, and fueling growth and cross-collaboration throughout the network.
Prior to joining CP+B and MDC Partners, Lori served as Global Chairman and CEO, kbs+. Under her leadership, kbs+ grew from a 250-person domestic agency to over 900 people worldwide and was recognized by Crain's as one of the “Best Places to Work in NYC” as well as being on Advertising Age’s list of “Standout Agencies” for three consecutive years. Prior to kbs+, Lori served as President of the flagship New York office of McCann Erickson and previously, as Global Chief Innovation Officer for McCann Worldgroup. In 2014, Lori was named one of Advertising Age's "Women to Watch” and in 2013 she was honored at the AWNY Game Changer Awards with a Quantum Leap award for leadership and innovation. She is a Member of the Board of Directors of MDC Partners, Inc.
São Paulo, SP
Marcos leads CP+B Brazil alongside Andre Kassu, his creative partner of many years. Marcos and Andre first teamed up in 2008 while working at AlmapBBDO. Since then, they have worked for an array of global brands including VW, Pepsi, Brazil’s largest cosmetics company O Boticario, Bayer, Pedigree and the insurance company Bradesco Seguros. Together, Marcos and Andre have been among the most highly awarded and recognized creative teams in the world. In 2013 alone, the pair won 16 Lions at Cannes for brands including VW, Bayer and Getty Images. The previous year, they won five Lions and earlier in their career, as a copywriter and art director, the duo won an additional 12 Lions and received the Cannes Grand Prix in the Press category for their Billboard Magazine campaign.
VP/Chief Talent Officer
Marlene leads the strategic management of CP+B’s human resource areas, which include recruitment, talent management, organizational planning and development, training, career development, employee relations and succession planning. Together, with the executive team and senior leadership, she is responsible for assessing, enhancing and nurturing the agency’s culture to ensure an environment where people can do their best work. A 13-year veteran of CP+B, Marlene originally joined the agency to work on the account side, leading the Florida Anti-Tobacco "Truth" campaign and helping to launch the MINI in the US. In 2005, she transitioned to agency operations as the head of the Quality of Life department. While the agency now consists of hundreds of employees collaborating across eight global offices, Marlene’s focus remains on removing the obstacles that get in the way of great work.
Santa Monica, CA
An account manager by trade, Mason has overseen a diverse group of agency clients, including Virgin Atlantic Airways, Slim Jim, Method home
cleaning products, Nike and Burger King. Mason subsequently led the agency's business development efforts. In 2012, Mason left our Miami office for
the west coast to lead all aspects of the agency's Santa Monica office. Mason and his wife Jacqueline are both Miami natives, enjoying LA life along
with their two children. When he's not at CP+B, Mason loves playing golf and watching his favorite Premier League team, Arsenal.
Managing Director, Copenhagen
Mathias is the Managing Director at CP+B Copenhagen and an award-winning integrated communications generalist with comprehensive international experience. Throughout his career, Mathias has worked with the integration of digital thinking and creative technology in traditional agency models. He has a solid academic approach, but is also a strong believer in the close corporation between strategic and creative forces. Above all, Mathias has a profound interest in people, communication and the world we live in.
Executive Creative Director
Within his first year at CP+B, Michael helped launch Xbox One around the world, created and produced multiple campaigns for KRAFT Mac & Cheese and oversaw Bing’s social account. Michael currently leads CP+B’s work for Infiniti. He began his career in Australia as an art director under David Droga and later moved to New York, where he worked at agencies Ammirati Puris Lintas and Deutsch on Burger King, UPS and Bank of America. A stint in Singapore followed, where Michael was the Regional Creative Director on Mercedes-Benz and Worldwide Creative Director for Singapore Airlines. From there, he returned to New York as SVP Group Creative Director at McCann to work on the Priceless campaign for MasterCard. His industry achievements include The London International, Cannes, The One Show, The New York Festivals, AdFest, Spikes Asia, The Kelly Awards, Communication Arts and Graphics.
EVP/Executive Director, Product Innovation
Neil Riddell leads CP+B’s Product Innovation group in serving current clients on key product and design initiatives, as well as developing new agency-owned brands and partnership opportunities. CP+B’s product development partnerships include the prospering bike-sharing system B-cycle, the environmentally minded mechanic brand Green Garage, and the award-winning spirit brands – Angel’s Envy Bourbon and the Hemingway inspired Papa’s Pilar Rum. Neil has been with CP+B for 15 years and was one of the founders of the product innovation group in 2007. Depending on the project and company, Neil’s role in the group goes from being an executive creative director for product and experiential design, to being involved in brand strategies, patent writing and research and development. Neil is an industrial designer who also holds a degree in International Finance and Marketing from the University of Miami.
Chief Creative Officer
Ralph is the Chief Creative Officer at CP+B Boulder, where he is responsible for all the office’s creative output. Prior to joining the agency in April 2014, Ralph was with BBDO helping to lead their work for Bud Light. Before that, he was Associate Partner heading up the Goodby Silverstein office in Detroit and overseeing Chevrolet, their biggest account. During his career, he has worked from coast to coast in the U.S. including stints at Leonard/Monahan, Team One, Arnold and Saatchi & Saatchi, NY. Watson has art directed and creative directed work that has been repeatedly awarded at Cannes, The One Show, Andy’s, Clios, Art Directors Club and D&AD for a number of high profile clients, including Miller High Life, Fruit by the Foot and AT&T.
CEO, UK & International
As CEO, UK & International, Richard collaborates closely with CP+B’s management teams in London, Scandinavia and Latin America to expand the agency’s global network. Richard came to CP+B from the London-based global communications network, The House Worldwide, which he co-founded and CP+B acquired in June 2014. With The House, Richard fine-tuned a new model of open-source collaboration that combined a senior core group of account and planning teams with award-winning creative resources in Australia, China, Singapore and throughout Europe. Prior to founding The House, Richard was Chief Operating Officer of Publicis Worldwide, an 80-country network and the largest brand agency in Publicis Groupe.
Executive Director of Content Production
Santa Monica, CA
As Executive Director of Content Production, Rupert oversees all production for the four CP+B offices in the U.S. and consults with the agency’s global offices. A London native, Rupert actually began his career at CP+B. After a memorable internship, he became a key member of the production group that helped rethink how agency production should work. Together with the creative management of CP+B, he helped develop an entirely new integrated production model, which brought previously unrelated departments together and is now the industry standard for agencies around the world. He was named VP of Integrated Production at CP+B in 2002, overseeing all forms of campaign production for high-profile clients including MINI, AND 1 and Burger King. In 2007, he became one of the founders of a new agency, Goodness Manufacturing, which was ultimately acquired by Trailer Park, one of the leading entertainment marketing firms in the country. In 2014, Rupert rejoined CP+B in his current role. His recent focus has been on building extended internal production services for clients.
VP/Director of Interactive Production
Santa Monica, CA
A 10-year veteran of CP+B, Ryan is charged with leading digital strategy and creative execution across our LA and Miami offices. He cut his teeth in the financial services arena with the American Express OPEN brand, where he spent 5 years leading strategic and production efforts on the American Express Plum Card, OPEN Forum and Small Business Saturday platforms. Ryan’s varied background also includes award-winning campaign work for MetLife, KRAFT Macaroni & Cheese, Arby’s, CokeZero, Guitar Hero, Brammo Motorcycles, Jose Cuervo and Under Armour. Ryan recently relocated with his family from Miami to Los Angeles, where he continues to spend most of his free time on the golf course preparing for his eventual Senior PGA Tour retirement bid.
VP/Group Account Director
Santa Monica, CA
Ryan joined CP+B in 2003 as a key contributor to the agency’s work with MINI. Since then, Ryan has led our global work for Microsoft Windows and also spent time on Nike, Volkswagen, The Alliance For Climate Protection and Boys & Girls Clubs of America. Currently, he oversees our work with Charles Schwab and 2K Sports. Ryan is one of the few CP+Bers who has spent time in each of our American offices (Miami, Boulder and Los Angeles). Prior to CP+B, he spent 4 years at Carmichael Lynch in Minneapolis on Harley-Davidson and Gibson Guitars. He spends his spare time chasing his twin boys, and searching for LA’s best tacos, good craft beers and the golf swing that was apparently lost in his move west from Miami.
EVP/Director of Production Services
As Director of Production Services, Sara oversees all facets of production support for video and digital production, including business affairs, talent, broadcast traffic and production billing. An over 25-year vet of CP+B, Sara built the agency’s first TV production department and produced commercials for over 15 years. In 2002, Sara’s focus shifted to the business side of production, where Sara uses her vast production experience to build relevant support for CP+B’s creative work. Whatever the challenges, including legal concerns, SAG issues or difficult negotiations, Sara is hardwired to finding solutions for every production. Sara has worked on Microsoft, Burger King, MINI Cooper, Truth, Domino's, American Express, VW, Coke Zero, Old Navy, IKEA, Miller Beer and Kraft, among many others.
Santa Monica, CA
Steve oversees all of CP+B’s global offices, including client relationships, new business development and leading culture and connections. Since joining the agency in 2004, Steve has been instrumental in many of the agency’s long-term client relationships, new business wins and global initiatives. He originally joined the agency to relaunch the Burger King brand in the US, then moved to London in 2006 to establish European services for CP+B’s clients and manage the global Burger King business. Steve moved back to the US in 2007 to lead the Volkswagen brand, later helping launch the agency’s Microsoft Windows work, manage the American Express account and establish CP+B’s relationships with Kraft, MetLife, Mondelēz International and Charles Schwab. He was named a Partner in 2008, Managing Director in 2011 and President in January 2014.
EVP/Executive Creative Director
Tony has been with CP+B for 20 years. As EVP and Executive Creative Director, he leads the teams behind Domino’s Pizza and Best Buy. He was instrumental in launching CP+B’s truth and MINI campaigns and created ads for Volkswagen, Burger King, Giro, Shimano, Schwinn, Molson, Fruit of the Loom, Jell-O, and Virgin Atlantic Airways. Tony is an enthusiastic leader and perennial award winner, receiving top honors from Cannes, ANDY, Clio, D&AD, Kelly, the One Show, and featured in Archive, Communication Arts annuals and many popular books on advertising. For his work with Domino’s, Esquire Magazine named Tony a “Reengineer”, joining a group of “Men and women who have rebuilt, rethought, or happily dismantled their industries, their influences, and themselves.”
In college, Tony played baseball for the University of Miami and aspired to play major league ball. He chose advertising, instead, and has since acquired a following of creative admirers. But his biggest fans are his daughter Chiara and son Caden.
São Paulo, SP
Vinicius joined CP+B in early 2014 as Partner/Chief Operating Officer in Latin America. His wide range of experience includes Regional Communications Director at DDB in Miami, Executive VP at Lowe Worldwide in NY, CEO at HAVAS Digital in Brazil, and Partner at Agência WE. At Africa Propoganda, Vinicius was a Group Account Director and was responsible for new business, as well as Grupo ABC’s international expansion. Vinicius is experienced with North American and LatAm emerging markets, as well as global coordination projects. He enjoys strong relationships with creative teams that are based on a united passion for innovative, cutting-edge and award-winning advertising. His leadership on campaigns has led to 6 Cannes Lions for TV, Press and Poster, OOH and Media. Vinicius graduated from ESPM in 1999, and majored in Business Administration.