CONVENTION WON’T CHALLENGE ITSELF
Ventures are our offerings that lie in the space between where advertising has been and where it’s going. Because more and more, brands have to ask themselves, “What is advertising?” And, more and more, that question is becoming harder to answer. Below you’ll find our response.
We have pretty high expectations at CP+B. And projects aren’t one-size-fits all anymore. That’s why we created a new production model to fit the times and put it in house. We can cut, color and finish a spot running in 6 countries. Or put a Go-Pro camera through a pizza oven and have the video on Instagram, looking great the same day. It pays to be nimble.
Forsman & Bodenfors
CP+B is committed to growing a potent global talent base to deliver the highest level of creativity. This led us to form a powerful partnership with fellow MDC Partners agency Forsman & Bodenfors, a like-minded creative force, adding 300 people to our arsenal. F&B was named the most awarded agency in the world in 2014 by The Gunn Report and Independent Agency of the Year by Eurobest in 2015. They've won 47 Cannes Lions over the last 3 years, including the Creative Effectiveness Grand Prix in 2015 and a Grand Prix in PR and Glass Lion in 2016.
Product and Brand Invention
The Product & Brand Invention group has been innovating products and creating new brands in-house for a number of years. We collaborate with capital partners, operators, and category visionaries to create businesses, products and brands from scratch, bringing them to market with the agency owning substantial equity. We look to disrupt conventions not just through strategic positioning, branding and design, but in everything we do – development, sourcing, manufacturing and launching - a true, holistic 360° approach to building companies.