Does this count as advertising?
Ventures are our offerings that lie in the space between where advertising has been and where it’s going. Because more and more, brands have to ask themselves, “What is advertising?” And, more and more, that question is becoming harder to answer. Below you’ll find our response.
The Product & Brand Invention group has been innovating products and creating new brands in-house for a number of years. We collaborate with capital partners, operators, and category visionaries to create businesses, products and brands from scratch, bringing them to market with the agency owning substantial equity. We look to disrupt conventions not just through strategic positioning, branding and design, but in everything we do – development, sourcing, manufacturing and launching - a true, holistic 360° approach to building companies.
Product and Brand Invention
We have pretty high expectations at CP+B. And projects aren’t one-size-fits all anymore. That’s why we created a new production model to fit the times and put it in house. We can cut, color and finish a spot running in 6 countries. Or put a Go-Pro camera through a pizza oven and have the video on Instagram, looking great the same day. It pays to be nimble.
P.ink connects breast cancer survivors with tattoo ideas and artists who can help them make friends with the mirror again after a mastectomy. We at CP+B think of P.ink as our invention platform focused on quality of life for survivors.
The Producer's Mixtape is a kit containing CP+B’s interactive production checklist and a custom 3D printable case. And, we’re giving it away for free under a Creative Commons 3.0 License. Use it, edit it, put your logo on it, and help make the Internet a better place.
We are a specialist team within CP+B London that pursues a shopper first strategy. We investigate, plan and activate to unlock value in new buying behaviors.
Back in the day, someone laughed at the idea of giving awards for movies. And the first ever awards honoring the animated GIF as a medium, social commentary and art form, had its skeptics, too. But, the Internet has voted and winners have been chosen. Maybe next year, we’ll have a red carpet gala.