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Domino's
How did Domino’s convince people to try its new,
better-tasting pizza in record
numbers? By admitting its
old pizza sucked.
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Best Buy
It's "Game on, Santa" when Mom takes advantage of Best Buy's Price Match Guarantee on a new TV for Dad.
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JELL-O
By using age-via-facial detection, the iSample TEMPTATIONS by JELL-O experience dispenses free TEMPTATIONS (the first dessert made just for adults) only to adults.
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Old Navy
Come fun, come all! The secret behind Old Navy fun is finally revealed. Tour FUNNOVATIONS INC and prepare to be amazed at the hidden surprises inside. It’s where all the Old Navy fun comes from!
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Microsoft Windows
A boy makes a sound argument for getting a family dog using a PC and PowerPoint in the first ad in Microsoft’s new campaign themed: It’s a great time to be a family.
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Under Armour
Inspired by Under Armour’s hometown, Baltimore, Maryland, “Are You From Here?” is bigger than a point on any map. It’s a mindset that can be shared by athletes around the world.
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KRAFT
Icons mingle with other icons.
That’s why we installed massive
macaroni noodles in America’s
most beloved places like Navy
Pier and Fisherman’s Wharf.
So far, the Big Noodles
have turned up in 10 cities
across America.
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B-cycle
In partnership with Trek and Humana, we created the first large-scale bike-sharing brand in the United States.
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MetLife
MetLife's Remember Me project honors memories lost to Alzheimer's, and raises $1 million to help find a cure.
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Coke Zero
To promote one of the most
anticipated movies of all time,
Coke Zero gave Tron fans a
real-life version of the action
by combining GPS and motion-
detection technology in a mobile
game – Tron: LiveCycle.
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Milka
Milka carved out a unique space
in the chocolate category,
nudging us with the beloved and
untapped Milka cow to be nicer
to the ones we love and too
often overlook.
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AXE
To help guys to keep from getting bored online, the AXE Channel feeds them the content they need, when and where they need it.
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Vitamin Water
When batteries took a nose dive mid conversation/email/Words With Friends matches, vitaminwater bus shelters powered up the gadgets on-the-go.
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Tourism Toronto
This real-time travel guide tells the world what’s happening in Toronto using tweets, blogs and foursquare to tell the story of what the city has to offer.
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Paddy Power
Using the Home-Free Hotline, Karen gets an emergency call that her papa’s in prison. Just a little white lie that gets our hero away from her mismatched date and on to some Paddy Power Bingo.
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Scandinavian Airlines
Scandinavian Airlines want their members to enjoy rather than stack air miles. We know couples usually book a trip when they take time to sit down together. Therefore we made them an offer that required just that.
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Scania
Designed to highlight the new
Scania Touring Coach,
this site captures the quality,
versatility and service that
Scania guarantees.
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Telia
As a spokesperson for the
campaign, we used a real app
millionaire, Alex Vlachos –
creator of the ‘ISwap faces’ app,
in two TV spots. Alex also
chaired the jury that chose the
winning app idea.
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BIC
To introduce the BiC Flex 4
Razor, we poked fun at
unnecessary shaving
technology by introducing a
fictitious hands-free, 11-blade
shaving device: the Robo Razor.
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Hulu
TV that’s beamed directly to
your computers, for free?
Turns out it’s a sinister alien
plot to soften human brains
and take over our planet.
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Molson Canadian
Over the last 20 years, beer
sales have steadily declined.
So, we introduced Molson
Canadian 67 as an upscale
alternative with way
less calories.
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Microsoft Windows Phone
Windows Phone gathers
everyone you know and lets
you connect to the people you
care about all in one place.
That means less clicking and
more kick-butt dad-ing.
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Baby Carrots
Americans hate veggies but love their junk food. So we took junk-food marketers on at their own game with new junk-food-inspired packaging.
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Burger King
How much does America love the Whopper? We took it off the menu for one day to see what would happen. What happened was, people freaked.
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Truth
Every day, 1,200 people die
from tobacco. We thought
some tobacco executives
should be able to see what
that looks like. You know,
in case they were curious.
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MINI
Bikes. Kayaks. Snow Skis.
You always put the fun
stuff on top.
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Volkswagen
What happens when a carmaker
makes sure that in an accident,
nothing happens?
You get safety.
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IKEA
To encourage people to replace
their old furniture with new stuff
from IKEA, we showed how crazy it is to hold emotional
attachments to household accessories.
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Featured Work

Jobs

Interactive Producer (CP+B Canada)

CP+B is seeking highly knowledgeable and innovativ…
UX Designer (CP+B Sweden)

The Experience Design team at CP+B seeks visionary…
Sr. Experience/UX Designer (Boulder)

The Experience Design team is seeking vi…
Content Manager (CP+B Canada)

Content Management aligns directly with the way we…
Associate Technical Director (CP+B Canada)

The Associate Technical Director's involvemen…
Marketing Mix Modeler (Boulder)

We are looking for a Marketing Mix Modeler to join…
Sr Experience/UX Designer (Miami)

The Experience Design team is seeking visionary In…
Media Supervisor (Boulder)

We are on the hunt for an experienced Media S…
Media Planner (Boulder)

At CP+B we’re constantly seeking out and neg…
Intermediate Integrated Producer-Digital (CP+B Canada)

We are looking for a driven Producer, that loves i…
Project Manager (London)

CP+B Europe is looking for a qualified project man…
UX Designer (Boulder)

The Experience Design team at CP+B seeks visionary…