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KRAFT Macaroni & Cheese celebrates its 75th anniversary, and with it, 75 years of parents skimming KRAFT Mac & Cheese off their kids' plates.
View WorkHow did Domino’s convince people to try its new,
better-tasting pizza in record
numbers? By admitting its
old pizza sucked.
A boy makes a sound argument for getting a family dog using a PC and PowerPoint in the first ad in Microsoft’s new campaign themed: It’s a great time to be a family.
View WorkWe think the best word in the English language is the innocuous conjunction that makes real Coke taste AND zero calories possible.
View WorkUsing the Home-Free Hotline, Karen gets an emergency call that her papa’s in prison. Just a little white lie that gets our hero away from her mismatched date and on to some Paddy Power Bingo.
View WorkFor this year's big game, we're celebrating some of the amazing mobile innovations that have helped improve the way we use our phones. In the list of course is Best Buy's innovative new way to buy a phone.
View WorkInspired by Under Armour’s hometown, Baltimore, Maryland, “Are You From Here?” is bigger than a point on any map. It’s a mindset that can be shared by athletes around the world.
View WorkEvery family, everywhere, should have the financial security they deserve. Even if your family is superhuman, from the future or lives in a haunted house.
View WorkBy using age-via-facial detection, the iSample TEMPTATIONS by JELL-O experience dispenses free TEMPTATIONS (the first dessert made just for adults) only to adults.
View WorkWhen batteries took a nose dive mid conversation/email/Words With Friends matches, vitaminwater bus shelters powered up the gadgets on-the-go.
View Work"TV stars" Will Arnett and Eva Longoria have their eyes locked on human brains dissolving to goo while people have their eyes locked on Up All Night and Desperate Housewives.
View WorkThis real-time travel guide tells the world what’s happening in Toronto using tweets, blogs and foursquare to tell the story of what the city has to offer.
View WorkIn partnership with Trek and Humana, we created the first large-scale bike-sharing brand in the United States.
View WorkTwo small town cops power up every day with belVita Breakfast, and use their newfound energy to serve and protect local citizens with unprecedented gusto.
View WorkMilka carved out a unique space
in the chocolate category,
nudging us with the beloved and
untapped Milka cow to be nicer
to the ones we love and
too
often overlook.
To help guys to keep from getting bored online, the AXE Channel feeds them the content they need, when and where they need it.
View WorkScandinavian Airlines wants their members to enjoy rather than stack air miles. We know couples usually book a trip when they take time to sit down together. Therefore we made them an offer that required just that.
View WorkWe placed invites for Scania’s Driver Competition in the places you’d find the world’s most talented drivers. Including one of the most challenging roads, in Peru.
View WorkAs a spokesperson for the
campaign, we used a real
app
millionaire, Alex Vlachos –
creator of the ‘ISwap faces’ app,
in two TV spots. Alex also
chaired the jury that chose the
winning app idea.
Over the last 20 years, beer
sales have steadily declined.
So, we introduced Molson
Canadian 67 as an upscale
alternative with way
less calories.
To introduce the BiC Flex
4
Razor, we poked fun at
unnecessary shaving
technology by introducing a
fictitious hands-free,
11-blade
shaving device: the Robo Razor.
Windows Phone gathers
everyone you know and lets
you connect to the
people you
care about all in one place.
That means less clicking and
more kick-butt dad-ing.
Americans hate veggies but love their junk food. So we took junk-food marketers on at their own game with new junk-food-inspired packaging.
View WorkHow much does America love the Whopper? We took it off the menu for one day to see what would happen. What happened was, people freaked.
View WorkEvery day, 1,200 people die
from tobacco. We thought
some tobacco executives
should be able to see what
that looks like. You know,
in case they were curious.
What happens when a
carmaker
makes sure that in an accident,
nothing happens?
You get safety.
To encourage people to replace
their old furniture with new stuff
from IKEA, we showed how crazy it is to hold emotional
attachments to household accessories.
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5 February 2012 Sunday
Super Bowl Commercials 2012: Kraft belVita Introduces "Breakfast Police" Feb 05, 2012 - by SB Nation New York
4 February 2012 Saturday
BelVita Super Bowl ad: 'Breakfast Police' (0:30) Feb 04, 2012 - by Washington Post
2 February 2012 Thursday
Kraft Foods Teams up with Police to Launch belVita Breakfast Biscuits Feb 02, 2012 - by Popsop
Kraft Foods Teams up with Police to Launch belVita Breakfast Biscuits Feb 02, 2012 - by Popsop
Belvita Breakfast Crackers Serve a Winning Product at the Super Bowl Commercial Feb 02, 2012 - by Diets In Review (blog)
1 February 2012 Wednesday
Kraft's BelVita Launch Kicks Off With Pre-Bowl Spot Feb 01, 2012 - by Mediapost
Super Bowl Ad Watch: Kraft Serves BelVita Breakfast Biscuits to America Feb 01, 2012 - by Brandchannel
Kraft Foods Introduces A New Kind of Breakfast in the U.S. -- belVita ... Feb 01, 2012 - by AP
10 November 2011 Thursday
Kraft Gives Plum Assignment to Crispin Porter & Bogusky Nov 10, 2011 - by New York Times - Media Decoder
9 May 2012 Wednesday
Highlights from AdAge's Social TV event May 09, 2012 - by Lost Remote
5 February 2012 Sunday
Super Bowl Commercials 2012: Kraft belVita Introduces "Breakfast Police" Feb 05, 2012 - by SB Nation New York
4 February 2012 Saturday
BelVita Super Bowl ad: 'Breakfast Police' (0:30) Feb 04, 2012 - by Washington Post
2 February 2012 Thursday
Kraft Foods Teams up with Police to Launch belVita Breakfast Biscuits Feb 02, 2012 - by Popsop
Kraft Foods Teams up with Police to Launch belVita Breakfast Biscuits Feb 02, 2012 - by Popsop
Belvita Breakfast Crackers Serve a Winning Product at the Super Bowl Commercial Feb 02, 2012 - by Diets In Review (blog)
1 February 2012 Wednesday
Kraft's BelVita Launch Kicks Off With Pre-Bowl Spot Feb 01, 2012 - by Mediapost
Super Bowl Ad Watch: Kraft Serves BelVita Breakfast Biscuits to America Feb 01, 2012 - by Brandchannel
Kraft Foods Introduces A New Kind of Breakfast in the U.S. -- belVita ... Feb 01, 2012 - by AP
10 November 2011 Thursday
Kraft Gives Plum Assignment to Crispin Porter & Bogusky Nov 10, 2011 - by New York Times - Media Decoder