To prove Toronto is a world-class city, we created a $20,000 weekend vacation, curated by AmEx.

Toronto and Montreal are rivals. But using an interactive portal, citizens of both cities were given the chance to voyeuristically peek into lives of the other city.

This real-time travel guide tells the world what’s happening in Toronto using tweets, blogs and foursquare to tell the story of what the city has to offer.

Combining charity, art and savings, Toronto transforms itself into Torontoland, a seasonal repackaging of the city, encouraging tourists to visit over the holiday season.

The Sivilian
7 days ago
McCann Recruits Suzanne Powers from CP&B For Global Strategy Post http://t.co/Wv1sJcvThV
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Revamp Agency
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McCann Recruits Suzanne Powers from CP&B For Global Strategy Post http://t.co/YNMoiGl7M4
James Weis
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McCann Recruits Suzanne Powers from CP&B For Global Strategy Post http://t.co/0lLd0tZzTV
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AssuranceAdvertising
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McCann Recruits Suzanne Powers from CP&B For Global Strategy Post http://t.co/DEOgasfU1g
newshunt
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McCann Recruits Suzanne Powers from CP&B For Global Strategy Post http://t.co/xxkwSXvXu5
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Azmina Karimi
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New toy at work! @ Crispin Porter + Bogusky http://t.co/zuzlWhU6Q4
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