CP+B

  • MINI Let’s Motor

    How is motoring different from driving? The difference is in the mind of the operator. When you drive, you go from A to B. When you motor, you go from A to Z. It’s all about living. Nobody can tell you when you’re motoring. You just know. Let’s motor.

    Let’s Motor campaign screenshot

    Let’s Motor

  • MINI Detail Stickers

    MINI encourages you to drive and rack up miles and experience all that America has to offer. And it never hurts to prove what states you’ve visited with these European-inspired stickers.

    Detail Stickers

    Campaign work

    Detail Stickers campaign screenshot

    Detail Stickers

  • MINI IconicPrint

    To promote the iconic contrast roof of the MINI, we compared it to common objects that also contain some excitement.

    Matchstick

    Campaign work

    IconicPrint campaign screenshot

    IconicPrint

  • MINI Counterfeit MINI

    If it’s precious and it’s valuable, rest assured some clown out there will want to counterfeit it.

    Counterfeit Mini

    Campaign work

    Counterfeit MINI campaign screenshot

    Counterfeit MINI

  • MINI Icon Wild Postings

    Driving a MINI is pure exhilaration, the kind you haven’t felt since you were four years old outside the supermarket.

    Icon Wild Postings

    Campaign work

    Icon Wild Postings campaign screenshot

    Icon Wild Postings

  • MINI MINI on SUV

    Bikes. Kayaks. Snow Skis. You always put the fun stuff on top.

    MINI on SUV

    Campaign work

    MINI on SUV campaign screenshot

    MINI on SUV

  • MINI Neon Spectacular

    To celebrate the arrival of the MINI convertible, we showed it topless. In spectacular neon lights.

    Neon Spectacular

    Campaign work

    Neon Spectacular campaign screenshot

    Neon Spectacular

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