CP+B

MINI

• MINI Let’s Motor

  How is motoring different from driving? The difference is in the mind of the operator. When you drive, you go from A to B. When you motor, you go from A to Z. It’s all about living. Nobody can tell you when your motoring. You Just know. Let’s motor.

  Video: MINI - Let’s Motor

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  Let’s Motor

• MINI Detail Stickers

  MINI encourages you to drive and rack up miles and experience all that America has to offer. And it never hurts to prove what states you’ve visited with these European-inspired stickers.

  

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  Detail Stickers

• MINI IconicPrint

  To promote the iconic contrast roof of the MINI, we compared it to common objects that also contain some excitement.

  

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  IconicPrint

• MINI Counterfeit MINI

  If it’s precious and it’s valuable, rest assured some clown out there will want to counterfeit it.

  

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  Counterfeit MINI

• MINI Icon Wild Postings

  Driving a MINI is pure exhilaration, the kind you haven’t felt since you were four years old outside the supermarket.

  

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  Icon Wild Postings

• MINI MINI on SUV

  Bikes. Kayaks. Snow Skis. You always put the fun stuff on top.

  

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  MINI on SUV

• MINI Neon Spectacular

  To celebrate the arrival of the MINI convertible, we showed it topless. In spectacular neon lights.

  

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  Neon Spectacular