CP+B

  • Kraft Mac and Cheese You Know You Love It

    We know kids love it, but we also know parents skim a little off the top when they’re making it. The "Straight Talking Kids" TV campaign exposed the gooey underbelly of KRAFT Macaroni & Cheese and gave parents permission to love it, too.

    Campaign work

    You Know You Love It campaign screenshot

    You Know You Love It

  • Kraft Mac and Cheese You Know You Love It Digital

    We know kids love it, but we also know parents skim a little off the top when they’re making it. This campaign exposed the gooey underbelly of KRAFT Macaroni & Cheese and gave parents permission to love it, too.

    Campaign work

    You Know You Love It Digital campaign screenshot

    You Know You Love It Digital

  • Kraft Mac and Cheese Macsurance

    You’ve taken the steps to protect your valuable assets. Now, it’s time to insure your most important asset of all - your gooey, cheesy KRAFT Macaroni & Cheese. Introducing Macsurance, an insurance policy that protects you from mac & cheese loss.

    Campaign work

    Macsurance campaign screenshot

    Macsurance

  • Kraft Mac and Cheese Big Noodle Installations

    Icons mingle with other icons. That’s why we installed massive macaroni noodles in America’s most beloved places like Navy Pier and Fisherman’s Wharf. So far, the Big Noodles have turned up in 10 cities across America.

    Big Noodle: AT&T Park

    Campaign work

    Big Noodle Installations campaign screenshot

    Big Noodle Installations

  • Kraft Mac and Cheese Mac & Jinx

    Every day, thousands of people tweet about mac & cheese, sometimes at the same time. We notified simultaneous tweeters and rewarded the first to respond with free KRAFT Macaroni & Cheese and a Mac & Jinx shirt.

    Campaign work

    Mac & Jinx campaign screenshot

    Mac & Jinx

  • Kraft Mac and Cheese Product Innovation

    As an agency, we aren’t satisfied with just coming up with ads. We often like to present new product ideas. One of our best examples is a new product especially for Dad, KRAFT Macaroni & Cheese for the Grill.

    KMC for the Grill

    Campaign work

    Product Innovation campaign screenshot

    Product Innovation

  • Kraft Mac and Cheese Dinner Not Art

    Make digital macaroni art and save the real noodles for dinner.

    Download the app:

    Download from iTunes

    Campaign work

    Dinner Not Art campaign screenshot

    Dinner Not Art

  • Kraft Mac and Cheese Hispanic TV

    You know you love it. Unless you’re a foreign-born Hispanic who didn’t grow up eating it. So how did we convince Hispanic families that eating “American” Mac & Cheese wasn’t abandoning their traditions? By letting their kids do the talking.

    Campaign work

    Hispanic TV campaign screenshot

    Hispanic TV

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