Ikea | CP+B | Full Service Integrated Advertising & Digital Agency

Ikea Lamp

To encourage people to replace their old furniture with new stuff from IKEA, we showed how crazy it is to hold emotional attachments to household accessories.

Video: Ikea - Lamp
Campaign work
Lamp
Ikea Living Room

IKEA has everything you need to feel right at home. Literally.

Video: Ikea - Living Room
Campaign work
Living Room

Featured Articles about CP+B

31July2009Friday
- Laugh Track: Funniest U.S. TV Commercials - by Forbes
19December2003Friday
- THE BOOK OF LISTS: The 10 best international TV ads - by Campaign
23June2003Monday
- Watch Crispin Porter's Ikea Film Grand Prix winner - by BrandRepublic
21June2003Saturday
- Ikea's 'Lamp' ad takes top Cannes prize - by USA Today
- Crispin Porter IKEA 'Lamp' Spot Wins Film Grand Prix - by Ad Age
26May2003Monday
- Ikea, Crispin Porter & Bogusky, Miami - by AdAge
7March2003Friday
- IKEA – Save The Lamp & Moo Cow – Unboring (2002) / By Crispin Porter - by The AddClass
28September2002Saturday
- Throw old stuff away! / New ads deride attachment to worn-out things - by SFGate
23September2002Monday
- Crispin unveils Ikea's ad campaign - by South Florida Business Journal
19September2002Thursday
- IKEA-Tries-to-Make-Furniture-Shopping-Unboring - by Direct Marketing News
16September2002Monday
- Ikea Unveils "Unboring" Campaign - by Creativity
6September2002Friday
- IKEA Challenges The Attachment To Old Stuff, In Favor Of Brighter, New Stuff - by New York Times

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