CP+B

  • Coke Zero Enjoy Everything

    Conventional wisdom says we should be happy with what we have‚ but we think it’s OK to ask for more. That’s why we think the best word in the English language is the innocuous conjunction that makes real Coke taste AND zero calories

    Campaign work

    Enjoy Everything campaign screenshot

    Enjoy Everything

  • Coke Zero Magnificent Monday

    With friends and family gathering to eat and watch football, the big game is the ultimate US occasion. The downside is going to work the next day. We made Magnificent Monday a reality, so we can ENJOY EVERYTHING about the big game. Even the day after.

    Campaign work

    Magnificent Monday campaign screenshot

    Magnificent Monday

  • Coke Zero Tron LiveCycle

    To promote one of the most anticipated movies of all time, Coke Zero gave Tron fans a real-life version of the action by combining GPS and motion-detection technology in a mobile game - Tron: LiveCycle.

    Download the app:

    Download from iTunes Download from Android Marketplace

    Campaign work

    Tron LiveCycle campaign screenshot

    Tron LiveCycle

  • Coke Zero Lawyers

    How did we convince a hyper-skeptical market that a drink with zero calories could actually taste like Coke? Using actors posing as Coke brand managers, we asked real Coke attorneys to file a lawsuit against Coke Zero for stealing the Coke taste.

    Campaign work

    Lawyers campaign screenshot

    Lawyers

  • Coke Zero Fan 400

    The Fan 400 was the first NASCAR race held entirely over Facebook. This fully immersive social media event took place in real-time alongside the Coke Zero 400, a NASCAR race held annually at Daytona International Speedway.

    Campaign work

    Fan 400 campaign screenshot

    Fan 400

  • Coke Zero Department of Fannovations

    Coke Zero reinvented the beverage experience by combining real Coke taste and zero calories. Now, as the official drink of the NCAA, Coke Zero set out to advance the fan experience.

    Campaign work

    Department of Fannovations campaign screenshot

    Department of Fannovations

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