CP+B

Baby Carrots

• Baby Carrots Snacktacular TV

  The extreme bag deserved an equally extreme TV spot.The chic packaging starred in its own very decadent commercial.

  Video: Baby Carrots - Snacktacular TV

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  Snacktacular TV

• Baby Carrots Munchies Webfilms

  What happens late night in the junk food aisle? Watch this episode of the Munchies series, with junk food expert/stock boy Chip and his sidekick Abdul, to find out.

  Video: Baby Carrots - Munchies Webfilms

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  Munchies Webfilms

• Baby Carrots Xtreme Xrunch Kart App

  In the first-ever crunch activated game, gamers crunched real carrots into their iPhone mics to fire rocket boosters, grab radical air and blow stuff up.

  Download the app:

  Download from iTunes Download from Android Marketplace

  Video: Baby Carrots - Xtreme Xrunch Kart App

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  Xtreme Xrunch Kart App

• Baby Carrots Out of Home

  Junk food’s final foothold went down when Eat Em Like Junk Food vending machines appeared in high schools.

  

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  Out of Home

• Baby Carrots Packaging

  Americans hate veggies but love their junk food. So we took junk-food marketers on at their own game with new junk-food-inspired packaging.

  

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  Packaging

• Baby Carrots Babycarrots.com

  Built into the side of a giant baby carrot, BabyCarrots.com was the hub for the best junky-good content on the Web.

  

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  Babycarrots.com