Arby's | CP+B | Full Service Integrated Advertising & Digital Agency

Arby’s Slicing Up Freshness

How do you relaunch an iconic restaurant and get credit for being an innovative sandwich shop? You go after the big boy on the block. With the help of detective Bo Dietl, we slice the truth about freshness: Arby’s meat is sliced fresh in store, every day.

Video: Arby’s - Slicing Up Freshness
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Slicing Up Freshness

Featured Articles about CP+B

30October2012Tuesday
- Arby's Larry Charles Web Documentary - by Little Black Book Online
- Ad of the Day: Arby's Chain gets a former NYPD detective to tell the cold, hard truth about Subway's cold cuts - by Adweek
2October2012Tuesday
- Arby's rebranding as part of continued turnaround efforts - by QSR Web
- Arby's New CMO Russ Klein Targets Subway With Ads Emphasizing 'Freshness' - by Huffington Post
1October2012Monday
22February2012Wednesday
- Arby's Shifts Account to Crispin From BBDO: New CMO taps former agency partner - by Adweek
- Arby's Creative Shifts to CP&B Without a Review - by AdAge

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