As a compliment to the "Safe Happens" campaign, these web banners appeared on the Internet providing unexpected impacts of their own. And the impacts on the screen caught the attention of our target audience and left them with a singular message, "The Volkswagen Jetta ranks high in crash testing." This message struck a chord with prospective buyers. Sales jumped over 35% percent compared with a year earlier.

In Pop up, users get a quick demonstration of Jetta's 4 star rating in front impact crash testing.

In the Pull-Down Crash Banner, enticed by thrilling vacations like Sharking Hunting, viewers are given a surprise demonstration of the safety features of a Jetta.

With Scroll, users create a crash test as they scroll down the page. Offering yet another interactive example of how Volkswagen prepares surprises by equipping every Jetta with class leading safety features.

In Shopping Cart, users are surprised when a Jetta rolls up, tilling the banner, and causing the shopping cart icon from the adjacent Amazon.com banner to roll into the front of the Jetta. A surprise with a message.

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