Build your own Volkswagen GTI MkV and then take it out for a joyride. Choose the color, spec the engine, wheels and optional features. Then hit “Watch my joyride” and, achtung, suddenly there you are in a VIDEO - behind the wheel of the EXACT car you’ve just speced, right on down to your chrome mirror caps. How you choose to equip your GTI determines what happens on your particular joyride with Miss Helga (star of the tv spots). Opt for ground effects, and you might wind up challenged to a drag race. Skip them, and you could find yourself pulling Gs out on an obstacle course instead. Over 600,000 possible joyrides. It’s test drive meets interactive film.

When it came to creating a site for the newest incarnation of the original V-Dub pocket rocket, we realized that still photos, or those 360 tours, wouldn’t do it justice. You really have to strap yourself in and step on the gas to appreciate what pre-tuned German engineering is about. To quote your attentive German engineer copilot, Helga, “You drive like a little girl. Faster, schnell!”

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