HAGGAR.COM A GENTLEMEN'S DISAGREEMENT

In re-launching Haggar.com under our new campaign-approach of showing just how tough the world's toughest clothes really are, we decided that just showing these clothes wasn't quite right. Instead, we decided to center the entire thing around one large clothes-demonstration spectacle. A spectacle that was also the world's first contest to find a model tough enough to show off a line of clothing built so well that it is actually guaranteed for the life of the owner. Enter "A Gentlemen's Disagreement" on haggar.com. A site where visitors can watch the actual model-bouts that took place on Fox's Best Damn Sports Show Period and follow the progress as model after model was eliminated. Users can also see the clothes in action as the contestants model them in various crazy fight poses - often with weaponry in hand. Users can also learn more about what makes each contestant tick by watching their Model Profile video. In the end, A Gentlemen's Disagreement lived up to its billing: "8 Models. 1 Contract. It's gonna get ugly. In a good looking sort of way."

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