BURGER KING SIMPSONIZEME

The world is going Simpsons, and BK is in on it. As an official promotional partner for the Simpsons Movie, our goal was to intrinsically link BK to the Simpsons Movie. As this was the first time the Simpsons would be on the big screen, BK worked with FOX to develop an online initiative to give Simpsons fans another first...using fancy FBI face recognition technology and a little help from Kang and Kodos - the ability to magically have it their way and dynamically Simpsonize themselves. Visitors could buy shirts, hats, mugs, and more from the site with their simpsonized selves on them. Or take the image and place it on their Facebook page or make it their AIM icon.

SimpsonizeMe.com has been a tremendous global success. In the first three months, we saw the following results:

- Over 40 million Simpsonizations (photo uploads)
- Avg Session time: 13:50
- Accessed by 90 countries
- #1 most searched for site (simpsonizeme) on Google (7/22/07)
- Millions and millions of simpsonized AIM icons, facebook, and myspace pages

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