We launched the new Burger King Angus Burger with the Angus Diet website. This site was meant to be a spoof of a motivational speaker's website by informing visitors about Dr Angus's new diet and featured viral interventions that could be sent to friends. These viral interventions were a way of getting people to spread the idea of the basis of the Angus Diet -- just enjoy life. Do whatever you want. Eat whatever you want as long as it makes you happy.

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