The MINI awards banner campaign celebrated industry awards like 4-Star Crash Rating and Best Compact Car 2004. To bring this message to consumers we partnered with companies that have iconic banners and spaces that are part of web culture. Everyone remembers the Punch the Monkey banner, Mortage Rates banner - so we had some fun and brought those spaces into our interactive experience - using them to help bring our ads to life.

 

 

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Punch the Monkey

Punch the Monkey

Victory Lap
Victory Lap

Compacting
Compacting