CP+B

About Us

Founded in Miami, Florida in 1988, Crispin Porter + Bogusky is a full-service, fully-integrated advertising agency filled with full-time, late-working, on-timing, below-budgeting, overnight-FedExing, hard-charging, clutch-saving, coffee-chugging, pop-culture changing, marketing fanatics. During our over 25 years in business, we’ve grown across the country and across the pond. Today we operate as one global agency with seven locations: Boulder, Miami, Los Angeles, London, São Paulo and Gothenburg, Sweden with an additional CP+B Sweden office in Copenhagen. And we have an execution network that allows us to cover all key markets around the globe. We specialize in making brands famous, turning brands around, and generating outrageous business results for our clients. We are a cross between a big idea shop and a technology start-up with an unprecedented record for creating work that has a lasting impact on pop-culture and the digital marketing industry. Our focus is on solving business challenges first, not making ads, and we have a media-neutral creative approach with a particular strength in interactive. We are constantly striving to uncover new ideas and solutions in every possible area.

Who We Are

  • Andrew Keller Partner/Chief Executive Officer 

    Andrew joined CP+B as an art director in 1998. Since that time, he has played a lead role in the US launch of the MINI, the turnaround of Burger King, and the Domino’s brand rally. During his time as creative director and chief creative officer, Andrew’s contributions to the creative vision of the agency have played a major role in CP+B being named Agency of the Year fifteen times in the trade press, Interactive Agency of the Year three times at the Cannes International Advertising Festival, and Agency of the Decade by Advertising Age. In October 2010, Andrew was promoted to chief executive officer.

  • Jeff Steinhour Partner/Vice Chairman 

    During his tenure at the agency, Jeff has managed a significant portion of CP+B’s most memorable advertising, while building, training, and managing a department of more than 160 account service professionals. Originally from Colorado, he joined the agency in 1993 after beginning his career with two regional shops. After two years as an account supervisor at CP+B, Jeff was named director of account management in 1995 and became a partner in 1997. In 2010, he was promoted to president and in January 2014 he was named Vice Chairman. Now in his 21st year with CP+B, Jeff oversees several key client relationships, leads the overarching vision and staffing for the account management department and is involved with recruiting talent and cultural initiatives throughout the agency. He is also a member of the Board of Directors of VCU Brand Center in Richmond, Virginia, and serves on the Board of Directors of both the School of Journalism and Mass Communication at the University of Colorado at Boulder and the School of Communication at the University of Miami.

  • Steve Erich Partner/President 

    Steve oversees all of CP+B’s global offices, including client relationships, new business development and leading culture and connections. Since joining the agency in 2004, Steve has been instrumental in many of the agency’s long-term client relationships, new business wins and global initiatives. He originally joined the agency to relaunch the Burger King brand in the US and then moved to London in 2006 to establish European services for CP+B’s clients and manage the global Burger King business. Steve moved back to the US in 2007 to lead the Volkswagen brand, later helping launch the agency’s Microsoft Windows work, manage the American Express account and establish CP+B’s relationships with Kraft, MetLife, Mondelez International and Charles Schwab. He was named a Partner in 2008, Managing Director in 2011 and President in January 2014.

  • Danielle Whalen EVP / Managing Director, Boulder 

    Danielle is Managing Director of CP+B’s Boulder office where she is responsible for client relationships and business development. In the collective 12 years Danielle has been with CP+B, she’s helped the agency win over 300 creative awards and honors; including a Cannes Titanium Grand Prix and a Grand Effie. During her tenure, Danielle has worked on some of the agency’s most acclaimed and successful campaigns, including; Subservient Chicken, The Burger King ’King’ campaign, Whopper Freakout and the Old Navy SuperModelquins. Named an EVP in 2012, Danielle currently runs the Applebee’s and Fruit of the Loom accounts.

  • Mason Reed EVP/Managing Director, LA 

    Mason has been with CP+B since 2002, after working at regional shops in Washington, DC and San Francisco. An account manager by trade, Mason has overseen a diverse group of agency clients, including Virgin Atlantic Airways, Slim Jim, Method home cleaning products, Nike and Burger King. More recently, Mason led the agency’s business development efforts. In 2012, Mason left our Miami office for the west coast to lead all aspects of the agency’s growing Santa Monica office. Mason and his wife Jacqueline are both Miami natives adjusting to LA life along with their young daughter. When he’s not at CP+B, Mason loves playing golf and watching his favorite Premier League team, Arsenal.

  • Chuck Porter Partner/Chairman 

    Chuck is the Founder and Chairman of Crispin Porter + Bogusky (CP+B). Under Chuck’s leadership, CP+B became one of the most awarded advertising agencies in the world and, in 2010, was named “Agency of the Decade”. CP+B has now grown to eight offices spanning the US, Europe and South America. Chuck is also Chief Strategist for MDC Partners, and has served as Chairman of the 4 A’s and Co-Chairman of Advertising Week. He has been featured at industry events around the world, and was named as one of the “Entrepreneurs We Love” by INC Magazine.

  • Ivan Perez-Armendariz EVP/Chief Digital Officer  

    As Chief Digital Officer for CP+B, Ivan is responsible for growing and shaping CP+B’s digital capabilities throughout their global offices including overseeing the making of web, mobile, social, outeractive experiences, platforms and ecosystems.   

    Since joining CP+B in 2008, Ivan has led many of the agency’s most innovative work such as American Express OPEN Forum, Vail EpicMix, and Old Navy’s Shazam-able TV commercial. Previously, Ivan served as president of an award-winning interactive agency that was acquired by CP+B. There, he received Entrepreneur Magazine’s Top 100 award. Growing up in Boulder, Ivan has chosen the ocean over the mountains twice; first when he attended Stanford University for his degree in Computer Systems Engineering, and second when he moved his family to Los Angeles in 2011 to work out of CP+B’s office there. 

  • Katie Kempner EVP/Chief Communications Officer 

    In her role as Chief Communications Officer, Katie is responsible for overseeing all international communications for CP+B throughout their six offices. She initially originated the role of communications director at CP+B in 1996. Under her media guidance, CP+B and their work received tremendous industry and press recognition, which was instrumental in the growth of the agency. In January 2004, while continuing to run the CP+B Communications department, she joined parent company MDC Partners as senior VP, director of corporate communications where she oversaw all communications for the network and provided strategic communications counsel to their partner firms. In 2011, she returned solely to CP+B to focus on global growth. A successful Internet radio personality, Katie recently launched a new women-focused business show, Perspectives with Katie Kempner. For more info on Perspectives, go to www.katiekempner-perspectives.com.

  • Bryant King VP/Director of Message Planning & Analytics 

    Since joining CP+B in late 2004, Bryant first served as group media director on the Burger King and Microsoft accounts. More recently, he was named director of media and analytics where he has led the push to build out CP+B’s analytics capabilities. Currently, Microsoft, Best Buy, Old Navy, and American Express are taking advantage of CP+B’s customized, web-based dashboards that combine ad effectiveness data with business results, competitive analyses and buzz, web and search activity, and more.

  • Gustav Martner EVP/Chief Innovation Officer and Executive Chairman, Scandinavia 

    Gustav joined CP+B in the summer of 2009. Starting as a self-taught multimedia developer in the mid-90s, he moved into being a full-time digital creative and soon won his first international awards for clients such as Absolut Vodka, Volkswagen, and TeliaSonera. Gustav has been a member of numerous award juries, including The One Show, Art Directors Club, Cannes, D&AD, and NY Festivals. He’s been a featured speaker at venues all over the world including Eurobest, Web 2.0 Expo Berlin, Hong Kong Kam Fan Awards, and the TechCrunch50 in San Francisco. He is also the co-founder of a start-up company called Burt, which makes technology for more effective online advertising. Gustav has a wife and three kids, not to mention a punk band, and one of Sweden’s most complete collections of musical saws, which he plays quite well.

  • Matt Gooden VP, Executive Creative Director, London 

    Matt joined CP+B in 2011, opening the network’s London office. Matt’s career began at Leo Burnett, where he cut his teeth on some of the world’s most recognizable brands including McDonald’s, Kellogg’s, and P+G. After a four-year stint at TBWA, Matt joined the ranks of Wieden+Kennedy London, where he produced award-winning work for Honda, won the Lurpak business, and eventually became global creative director for Nokia. After a solid nine-year run, Matt left Wieden to join BMB as a partner. There, he oversaw the Creative department and managed work on a diverse array of accounts including Yorkshire Tea, ING Direct, Tui, and Molson Coors. Matt counts himself lucky that he has been able to accomplish all of this with his partner of 22 years, Ben Walker, most of the time.

  • Jason De Turris VP/Executive Planning Director 

    Jason leads the Strategy Department at CP+B. Over his career, he’s managed strategy for the global launches of game-changing brands from the MotoRazr to Xbox. Jason led brand strategy for Rolex through the global recession and helped build their first global targeting model. His experience ranges from the luxury category to necessity categories. At CP+B, he has worked closely with product innovation and brand experience designers to create two premium spirits brands: Angel’s Envy Bourbon and Papa’s Pilar Rum. For the global challenger brand Schick Wilkinson, he developed the Trimstyle “Transform Your Topiary” strategy that won the coveted Gold Effie for new brand and a Silver Jay Chiat Planning Award. Lately, Jason has focused on revitalizing iconic KRAFT brands from Jell-O to Grey Poupon. Prior to CP+B, he worked at Ogilvy & Mather, Deutsch and JWT. Jason runs workshops for students and marketing professionals at Columbia University and the University of Colorado. Jason is a graduate and mentor at the VCU Brand Center in Richmond Virginia.

  • Kate Hildebrant VP / Director of Video Production 

    As Director of Video Production, Kate is responsible for leading and inspiring CP+B’s video producers, driving innovative thinking and creating video content deliverable across all media platforms. Since joining CP+B in 2009, Kate has been integral in a number of CP+B’s most well-known and awarded work, including campaigns for JELL-O, Fruit of the Loom, Microsoft, Kraft, American Express and Bolthouse Farms. Prior to CP+B, she was at DDB where she produced work for McDonald’s, Midas, Anheuser-Busch, State Farm, Capital One and Wrigley. Kate began her career at Fallon producing work for BMW, Archipelago, Citibank, Subway and Timberland. Her work with Budweiser’s “Clydesdale American Dream” was nominated for an Emmy and she was the assistant producer on the infamous BMW Films “The Hire”, which won the Cyber Lion Grand Prix at the Cannes Lions Festival and was inducted into the permanent collection of the Museum of Modern Art.

  • Carter Nance EVP / Managing Director, Miami 

    Carter is Managing Director of CP+B’s Miami office where he is responsible for client relationships and business development. Carter joined CP+B in 1999 after a stint in New York, where he began his career on Wall Street before moving over to advertising at Y&R. During his tenure at CP+B, he has managed relationships with Sprite, Molson, Maxim and Coke Zero, a brand he helped launch. Named an EVP in 2012, Carter currently oversees Coca-Cola’s Vitamin Water and Domino’s Pizza, which has recorded four straight years of positive comp sales while working with CP+B.

  • Mike Saunter COO 

    Mike joined CP+B at the beginning of 2014 as Chief Operating Officer. With a rigorous financial background, Mike worked extensively on the business side throughout his illustrious career in the music industry. He has been with some of the biggest companies in music including Sony, EMI, and Warner Music Group where he served as CFO of Warner Music International for six years. Although a native Brit and Oxford alum, Mike now calls Colorado home.

  • Sue Anderson VP, Executive Creative Director, LA 

    Sue leads the creative department in CP+B’s Los Angeles office alongside Co-Executive Creative Director Jason Gaboriau, and has overseen work for Charles Schwab, Microsoft, and Turkish Airlines. Hailing from South Africa, Sue began her career at TBWA Hunt Lascaris in Johannesburg as a copywriter. She went on to become a Creative Director and worked there for nearly 10 years. During her tenure she worked on several local and international brands including BMW, Land Rover, Nando’s, South African Airways and the International Cricket Board – where she did work with none other than Nelson Mandela. Her work then caught the eye of Wieden+Kennedy and she was recruited to Amsterdam where she worked Nike, Honda and Coca-Cola. Sue was eventually lured back to TBWA/Chiat/Day New York to work on the extremely successful “Blank” and “Greyhound” campaigns for Absolut Vodka. Sue has collected a few shiny things over the years including Cannes Lions, One Show pencils, Clios, Effies, D&AD and Epicas.

  • Marcos Merdeiros Partner/CCO, Brazil 

    Marcos leads CP+B Brazil alongside Andre Kassu, his creative partner of many years. Marcos and Andre first teamed up in 2008 while working at AlmapBBDO. Since then, they have worked for an array of global brands including VW, Pepsi, Brazil’s largest cosmetics company O Boticario, Bayer, Pedigree and the insurance company Bradesco Seguros. Together Marcos and Andre have been among the most highly awarded and recognized creative teams in the world. In 2013 alone, the pair won 16 Lions at the Cannes for brands including VW, Bayer and Getty Images. The previous year, they won five Lions and earlier in their career, as a copywriter and art director, the duo won an additional 12 Lions and received the Cannes Grand Prix in the Press category for their Billboard Magazine campaign. .

  • Andre Kassu Partner/CCO, Brazil 

    Andre leads CP+B alongside Marcos Merdeiros, his creative partner of many years. Andre and Marcos first teamed up in 2008 while working at AlmapBBDO. Since then, they have worked for an array of global brands including VW, Pepsi, Brazil’s largest cosmetics company O Boticario, Bayer, Pedigree and the insurance company Bradesco Seguros. Together Andre and Marcos have been among the most highly awarded and recognized creative teams in the world. In 2013 alone, the pair won 16 Lions at the Cannes for brands including VW, Bayer and Getty Images. The previous year, they won five Lions and earlier in their career, as a copywriter and art director, the duo won an additional 12 Lions and received the Cannes Grand Prix in the Press category for their Billboard Magazine campaign.

  • Anders Davidsson CEO, Scandinavia 

    Anders is CEO of CP+B Scandinavia, which includes offices in Gothenburg, Stockholm and Copenhagen. Until his promotion to CEO in March 2014, Anders was responsible for the agency’s strategy and client service departments in the region. Prior to CP+B, Anders was a director and board Member at the brand agency Greenspace in London, where he led work for major clients like Carlsberg and Toyota. Earlier, he oversaw the Volvo Cars account at SCP/GREY in Gothenburg. Before that, he held a number of senior marketing roles within the automotive industry. Most notably, he was part of the European marketing management team at Lexus Europe in Brussels, as part of the global marketing management teams at Ford Motor Company in Detroit and at Volvo Cars in Gothenburg.

  • Kari Niessink VP/Director of Production Solutions 

    Kari is responsible for overseeing the daily operations of the CP+B’s production groups which include the art department, art production, asset production, project management, digital asset management and photo studio. Her affinity for developing processes and internal checks and balances is integral to the agency’s maintenance of the highest production standards from concept to completion. During her eight years with CP+B, she established the agency’s digital asset management system/group and led the launch of CP+B’s internal photo studio. Throughout her career, Kari has worked on both the account and production sides of the business for clients such as Burger King, Coke Zero, Volkswagen, 3M, Microsoft, Best Buy, Guitar Hero, HealthPartners and Sub-Zero/Wolf.

  • Neil Riddell EVP / Executive Director, Product Innovation 

    Neil Riddell leads CP+B’s Product Innovation group in serving current clients on key product and design initiatives, as well as developing new agency-owned brands and partnership opportunities. CP+B’s product development partnerships include the prospering bike-sharing system B-Cycle, the environmentally minded mechanic brand Green Garage, and the award winning spirit brands – Angel’s Envy Bourbon and the Hemingway inspired Papa’s Pilar Rum. Neil has been with CP+B for 15 years and was one of the founders of the product innovation group in 2007. Depending on the project and company, Neil’s role in the group goes from being an executive creative director for product and experiential design, to being involved in brand strategies, patent writing and research and development. Neil is an industrial designer who also holds a degree in International Finance and Marketing from the University of Miami.

  • Tony Calcao EVP/ Executive Creative Director, Boulder  

    Tony has been with CP+B for 19 years. As EVP and Executive Creative Director, he leads the teams behind Domino’s Pizza, Fruit of the Loom, JELL-O and Triscuit. He was instrumental in launching CP+B’s truth and MINI campaigns and created ads for Volkswagen, Burger King, Giro, Shimano, Schwinn, Molson, and Virgin Atlantic Airways. Tony is an enthusiastic leader and perennial award winner, receiving top honors from ANDY, Cannes, Clio, D&AD, Kelly, the One Show, and featured in Archive, Communication Arts annuals and many popular books on advertising.

    In college, Tony played baseball for the University of Miami and aspired to play major league ball. He chose advertising, instead, and has since acquired a following of creative admirers. But his biggest fans are his daughter Chiara and son Caden.

  • Adam Chasnow VP, Executive Creative Director, Boulder 

    Adam leads a creative group which handles the agency’s Xbox and Kraft Macaroni & Cheese accounts. He joined CP+B in 2010 from 180 Amsterdam. During his six years in the Netherlands, he led the agency’s global efforts for Heineken’s Amstel Beer and Motorola, as well as pan-European efforts for smartphone-maker HTC and General Motors’ Opel brand. He also led the team that landed 180 the Sony Electronics USA business and resulted in the opening of 180LA, in Santa Monica.

    Earlier in his career, Adam was a vice president and associate creative director at Cliff Freeman & Partners in New York, and Goodby, Silverstein & Partners in San Francisco, where he worked on Saturn, AT&T and HP. Adam started his career in public relations at Hill & Knowlton before becoming a copywriter at the New York offices of McCann-Erickson and DDB.

  • Marlene Root VP/Chief Talent Officer 

    Marlene leads the strategic management of CP+B’s human resource areas, which include recruitment, talent management, organizational planning and development, training, career development, employee relations and succession planning. Together with the executive team and senior leadership, she is responsible for assessing, enhancing and nurturing the agency’s culture to ensure an environment where people can do their best work. A 13-year veteran of CP+B, Marlene originally joined the agency to work on the account side, leading the Florida Anti-Tobacco "Truth" campaign and helping to launch the MINI in the US. In 2005, she transitioned to agency operations as the head of the Quality of Life department. While the agency now consists of hundreds of employees collaborating across eight global offices, Marlene’s focus remains on removing the obstacles that get in the way of great work.

  • Spence Kramer Global Managing Director 

    Spence works across CP+B’s eight offices handling global business, identifying new international growth opportunities and optimizing existing client relationships across markets and countries. Spence came to CP+B in May 2014 from Wieden + Kennedy where he ran the global Coca-Cola business and before that the global Nike business. Prior to W+K, he was with Virgin America and ESPN. Throughout his career, he has created and executed game-changing marketing strategies for world-renowned companies that have led to continued market dominance and multimillion-dollar revenue growth. Spence has extensive experience in Asia, Latin America and Europe.

  • Ralph Watson Chief Creative Officer, Boulder 

    Ralph is the Chief Creative Officer at CP+B Boulder where he is responsible for all the office’s creative output. Prior to joining the agency in April 2014, Ralph was with BBDO helping to lead their work for Bud Light. Before that, he was Associate Partner heading up the Goodby Silverstein office in Detroit and overseeing Chevrolet, their biggest account. During his career, he has worked from coast to coast in the U.S. including stints at Leonard/Monahan, Team One, Arnold and Saatchi & Saatchi, NY. Watson has art directed and creative directed work that has been repeatedly awarded at Cannes, One Show, Andy’s, Clios, Art Directors Club and D&AD for a number of high profile clients, including Miller High Life, Fruit by the Foot and AT&T.

  • Björn Höglund VP, Executive Creative Director/Partner, Scandinavia 

    Björn joined CP+B in 2009. Despite early ambitions of a medical degree, Björn started out his advertising career as an art director in 1992 and worked in several traditional Swedish agencies until founding his own agency eight years later. Having been raised more or less in his father’s ad agency, Björn has worked in the business pretty much since the scalpel-and-wax era, but always with an eye on digital development. Björn has been overseeing creative development since he founded his own agency in 2000.

  • Jay Gelardi Digital Executive Creative Director 

    Based in Boulder, Jay partners with the agency’s creative directors in developing digital ideas and strategies, as well as providing mentorship and leadership to junior creatives. Prior to joining CP+B, Jay was Digital Creative Director at Sydney-based agency The Monkeys, which received six “Agency of the Year” titles from awards shows and Australian advertising publications during his tenure. Jay’s recent contributions include work for Intel and Boost Mobile that was honored five times at the 2014 Webby Awards, while in 2013, his work for the Australian flavored milk brand OAK picked up a Facebook Studio Award and his work for Diageo Australia received a D&AD Yellow Pencil. Before The Monkeys, Jay spent eight years at Agency Republic, London, working on a number of award-winning projects that contributed to five “Digital Agency of the Year” accolades. Over the course of his career, Jay has worked as a creative and as a director for some of the world’s biggest brands, including IKEA, Intel, Mercedes, PlayStation, Samsung, Smirnoff and The BBC.

  • Ben Walker VP, Executive Creative Director, London 

    Ben Walker started his career at Leo Burnett, and after six years of partying hard and getting into the Guinness Book of World Records for the shortest ad ever shown, he decided to knuckle down and do some work. Spells at Simons Palmer and TBWA led to some decent work on NatWest and COI. But it was at Wieden+Kennedy where he enjoyed a proper decent run. His work on Honda brought 1.2 tonnes of weird, ugly metal to his shelves, which was melted down and turned into an ace-looking monster. Other brands that contributed to that monster were Loot, Lurpak, and Nokia, which he became the worldwide creative director of for three years. Ben left W+K after nine years to become partner at BMB. But when CP+B called to ask if he would like to help set up the London office, he accepted rather than live with the regret of saying no for the rest of his working life. The bit he doesn’t want to add because it’s a depressing figure, but feels he should, is that all of the above has been achieved alongside his partner of 22 years, Matt Gooden. Ben has a foolhardy missus, a cheeky boy to keep him sane, and a football team to drive him mad again. He loves cooking and eating equally. That’s symbiosis.

Culture

Work is a bad word to explain what we do. If what you are doing seems like work, you’re either in the wrong industry or you’re not doing it right.

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