CP+B

About Us

Founded in Miami, Florida in 1988, Crispin Porter + Bogusky is a full-service, fully-integrated advertising agency with over 800 full-time, late-working, on-timing, below-budgeting, overnight-FedExing, hard-charging, clutch-saving, coffee-chugging, pop-culture changing, marketing fanatics. During our over 25 years in business, we’ve grown across the country and across the pond. Today we operate as one global agency with five locations: London, UK; Göteborg, Sweden; Miami, FL; Boulder, CO; and Santa Monica, CA. And we have an execution network that allows us to cover all key markets around the globe. We specialize in making brands famous, turning brands around, and generating outrageous business results for our clients. We are a cross between a big idea shop and a technology start-up with an unprecedented record for creating work that has a lasting impact on pop-culture and the digital marketing industry. Our focus is on solving business challenges first, not making ads, and we have a media-neutral creative approach with a particular strength in interactive. We are constantly striving to uncover new ideas and solutions in every possible area.

Who We Are

  • Andrew Keller Partner/Chief Executive Officer 

    Andrew joined CP+B as an art director in 1998. Since that time, he has played a lead role in the US launch of the MINI, the turnaround of Burger King, and the Domino’s brand rally. During his time as creative director and chief creative officer, Andrew’s contributions to the creative vision of the agency have played a major role in CP+B being named Agency of the Year fifteen times in the trade press, Interactive Agency of the Year three times at the Cannes International Advertising Festival, and Agency of the Decade by Advertising Age. In October 2010, Andrew was promoted to chief executive officer.

  • Jeff Steinhour Partner/President 

    During his tenure at the agency, Jeff has managed a significant portion of CP+B’s most memorable advertising, while building, training, and managing a department of more than 160 account service professionals. Originally from Colorado, he joined the agency in 1993 after beginning his career with two regional shops. After two years as an account supervisor at CP+B, Jeff was named director of account management in 1995 and became a partner in 1997. In October 2010, he was promoted to president and is now responsible for the day-to-day operations of the company, overseeing all clients and agency staff. Jeff is a member of the Board of Directors of VCU Brand Center in Richmond, Virginia, and also serves on the Board of Directors of both the School of Journalism and Mass Communication at the University of Colorado at Boulder and the School of Communication at the University of Miami.

  • Rob Reilly Partner/Worldwide Chief Creative Officer 

    Rob joined CP+B in 2003, after spending a decade at a number of New York ad agencies. He began as a copywriter, creating some of the most talked about campaigns in history, and then went on to serve as the Global Creative Director on Burger King, helping to transform the burger chain into one of the most culturally relevant companies in the world. In his current role as Chief Creative Officer, he drives the creative vision for all of CP+B’s clients around the globe including category-leading brands such as Microsoft, Domino’s Pizza, MetLife, Old Navy, Best Buy, Paddy Power, Grey Poupon, KRAFT Macaroni & Cheese and JELL-O. Rob’s work has been recognized at Cannes with four Grand Prix and five Titanium Lions, while in 2012, he was named the third most awarded creative director of the year by Creativity. Rob has participated on a number industry awards juries including the AICP Show, Art Director’s Club, D&AD, New York Festivals and most recently as President of the Cannes Titanium and Integrated Jury. Rob is also a member of the Facebook Creative Council, a group that advises on advertising product ideas and agency concerns. Rob lives in Colorado with his lovely wife, Laura. In his spare time, he can be found trying to keep up with the younger employees on the company soccer team.

  • Eric Lear Partner/COO 

    Eric joined the agency in 2000 as the director of Quality of Life. He has been a driving force in cultivating an environment that allows creativity to thrive, while also providing structure within our controlled chaos. Over the past eight years, Eric has helped the agency grow from 80 employees and billings of $135 million to over 800 employees and billings just north of $1 billion. As the agency grew, so did Eric’s role: He was appointed the chief financial officer in 2003, the chief operating officer in 2005, and a partner in 2008. Eric splits his time living between Miami and Boulder.

  • Steve Erich Partner/Managing Director 

    Steve oversees American Express, Old Navy, MetLife, and KRAFT, which includes the Jell-O, Triscuit, Grey Poupon, and KRAFT Mac & Cheese accounts in the US, and Milka and belVita globally. He came to CP+B in 2004 to relaunch the Burger King brand in the US before moving to London in 2006 to open CP+B Europe and manage the global Burger King business. In 2007, Steve moved back to the US and added the Volkswagen brand to his responsibilities. In 2008, he helped launch Microsoft Windows. That same year, he was named a partner. Steve is a native of St. Louis, Missouri. Prior to CP+B, he managed work on Timberland, Taco Bell, Jack in the Box, Kyocera Wireless, Cobra Golf, Penn Tennis, Ketel One Vodka, Baskin-Robbins, and Newcastle Brown Ale. He has overseen work that’s been awarded two Grand Effies, been a guest lecturer at the University of Missouri School of Journalism, and has been a featured speaker for the Minneapolis Ad Club, the Word of Mouth Conference in Hamburg, and Marketing 2.0 in Paris.

  • Mason Reed EVP/Managing Director 

    Mason has been with CP+B since 2002, after working at regional shops in Washington, DC and San Francisco. An account manager by trade, Mason has overseen a diverse group of agency clients, including Virgin Atlantic Airways, Slim Jim, Method home cleaning products, Nike and Burger King. More recently, Mason led the agency’s business development efforts. In 2012, Mason left our Miami office for the west coast to lead all aspects of the agency’s growing Santa Monica office. Mason and his wife Jacqueline are both Miami natives adjusting to LA life along with their young daughter. When he’s not at CP+B, Mason loves playing golf and watching his favorite Premier League team, Arsenal.

  • Chuck Porter Partner/Chairman 

    Chuck joined the Crispin Agency in 1988 as creative director and partner after a long career as an award-winning freelance copywriter. The agency was renamed Crispin & Porter, and within three years, it doubled in size and became one of the top 15 creative shops in the country. His many years of leadership have helped CP+B earn the honor of Agency of the Decade by Advertising Age. Chuck has served as judge or jury chairman at the Clios, the Andy Awards, the D&AD Awards in London, and Cannes, among others. He is currently Chairman of the 4’s and is past co-chairman of Advertising Week in New York North America’s preeminent communications industry event. He also serves as Chairman of the Advisory Board of Boulder Digital Works at the University of Colorado as well as the non-profit Digital Works Institute in New York. Along with Martha Stewart and Michael Dell, he was named one of Inc. Magazine’s "Entrepreneurs We Love." The Wall Street Journal also featured one of those stippled drawings of him, which made his mother really proud.

  • Suzanne Powers EVP/Global Strategy Officer 

    Suzanne joined CP+B in 2010 and is charged with leading the global development of the agency, working across all CP+B offices and brands. In her past life, she was the global strategy director of TBWA, where she led brands including Mars (Pedigree, Skittles, Twix, etc.), Nivea, and GSK. Throughout her career, she has remained deeply involved in the strategic planning community: as a frequent judge for the Effies and other key award shows, as a former chair of the 4’s planning committee, and as an instructor and conference chair for the 4’s/APG conferences.

  • Darin Brown EVP/President Europe 

    Darin joined CP+B in July 2010 and spent his first nine months leading the Microsoft account before relocating to London to lead CP+B’s expansion across Europe. Before CP+B, Darin was most recently with Razorfish, serving in multiple leadership roles over the past 13 years and working with clients like Microsoft, Levi Strauss, Visa, Adidas, and Coors Brewing. He has helped drive corporate and client strategy and managed agency M&A activities in Europe. He began his career at Leo Burnett Canada, and in 1995, he was responsible for founding the agency’s Canadian interactive division. Darin is married and shares walking responsibilities of two dogs with his wife, Linda.

  • Ivan Perez-Armendariz EVP/Chief Digital Officer  

    As Chief Digital Officer for CP+B, Ivan is responsible for growing and shaping CP+B’s digital capabilities throughout their global offices including overseeing the making of web, mobile, social, outeractive experiences, platforms and ecosystems.   

    Since joining CP+B in 2008, Ivan has led many of the agency’s most innovative work such as American Express OPEN Forum, Vail EpicMix, and Old Navy’s Shazam-able TV commercial. Previously, Ivan served as president of an award-winning interactive agency that was acquired by CP+B. There, he received Entrepreneur Magazine’s Top 100 award. Growing up in Boulder, Ivan has chosen the ocean over the mountains twice; first when he attended Stanford University for his degree in Computer Systems Engineering, and second when he moved his family to Los Angeles in 2011 to work out of CP+B’s office there. 

  • Matt Walsh EVP/Executive Experience Director 

    Matt joined CP+B at the end of 2005 to introduce the fields of interaction and experience design to the agency. Five years later, the department now includes 25 designers and focuses on conceptualizing and designing out integrated digital initiatives and ecosystems across a variety of platforms including the web, mobile, tablet, networked gaming systems, interactive digital signage, retail environments, and beyond. Prior to joining CP+B, Matt designed digital experiences for Nike including NikePlus, NikeID.com, NikeGridiron.com, and NikeRunning.com. During his career, his work has been recognized by all the major award shows including Cannes, the Clios, LIAA, the WebAwards, and The One Show. Matt holds an MPS from the Interactive Telecommunications Program at NYU and a BBA in marketing from the Mendoza College of Business at the University of Notre Dame.

  • Bryant King VP/Director of Message Planning & Analytics 

    Since joining CP+B in late 2004, Bryant first served as group media director on the Burger King and Microsoft accounts. More recently, he was named director of media and analytics where he has led the push to build out CP+B’s analytics capabilities. Currently, Microsoft, Best Buy, Old Navy, and American Express are taking advantage of CP+B’s customized, web-based dashboards that combine ad effectiveness data with business results, competitive analyses and buzz, web and search activity, and more.

  • Laura Bowles Partner/Managing Director 

    Since joining CP+B in 1997, Laura has led the account and strategic efforts on many of the agency’s proudest accomplishments—including the North American launch of MINI, the rebranding of IKEA in the US, the revitalization of the Volkswagen brand and the global Burger King business. Recognized as a key player in the advertising industry, Laura has been celebrated by Advertising Age as one of its annual “Women to Watch” and serves as a mentor to many of the agency’s rising stars. As for results, the work she has spearheaded over the years has been awarded every top prize—including the Cannes Titanium Grand Prix for innovation and multiple Effie awards for outstanding business results. In her free time, she loves to ski and hike the mountains of Colorado with her husband Rob.

  • Katie Kempner EVP/Executive Director of Global Communications 

    In her role as executive director, global communications, Katie is responsible for overseeing all international communications for CP+B throughout their six offices. She initially originated the role of communications director at CP+B in 1996. Under her media guidance, CP+B and their work received tremendous industry and press recognition, which was instrumental in the growth of the agency. In January 2004, while continuing to run the CP+B Communications department, she joined parent company MDC Partners as senior VP, director of corporate communications where she oversaw all communications for the network and provided strategic communications counsel to their partner firms. In 2011, she returned solely to CP+B to focus on global growth. A successful Internet radio personality, Katie recently launched a new women-focused business show, Perspectives with Katie Kempner. For more info on Perspectives, go to www.katiekempner-perspectives.com.

  • Gustav Martner EVP/Executive Creative Director and Managing Director (Sweden)  

    Gustav joined CP+B in the summer of 2009. Starting as a self-taught multimedia developer in the mid-90s, he moved into being a full-time digital creative and soon won his first international awards for clients such as Absolut Vodka, Volkswagen, and TeliaSonera. Gustav has been a member of numerous award juries, including The One Show, Art Directors Club, Cannes, D&AD, and NY Festivals. He’s been a featured speaker at venues all over the world including Eurobest, Web 2.0 Expo Berlin, Hong Kong Kam Fan Awards, and the TechCrunch50 in San Francisco. He is also the co-founder of a start-up company called Burt, which makes technology for more effective online advertising. Gustav has a wife and three kids, not to mention a punk band, and one of Sweden’s most complete collections of musical saws, which he plays quite well.

  • Björn Höglund Executive Creative Director/Partner 

    Björn joined CP+B in 2009. Despite early ambitions of a medical degree, Björn started out his advertising career as an art director in 1992 and worked in several traditional Swedish agencies until founding his own agency eight years later. Having been raised more or less in his father’s ad agency, Björn has worked in the business pretty much since the scalpel-and-wax era, but always with an eye on digital development. Björn has been overseeing creative development since he founded his own agency in 2000.

  • Matt Gooden Executive Creative Director 

    Matt joined CP+B in 2011, opening the network’s London office. Matt’s career began at Leo Burnett, where he cut his teeth on some of the world’s most recognizable brands including McDonald’s, Kellogg’s, and P+G. After a four-year stint at TBWA, Matt joined the ranks of Wieden+Kennedy London, where he produced award-winning work for Honda, won the Lurpak business, and eventually became global creative director for Nokia. After a solid nine-year run, Matt left Wieden to join BMB as a partner. There, he oversaw the Creative department and managed work on a diverse array of accounts including Yorkshire Tea, ING Direct, Tui, and Molson Coors. Matt counts himself lucky that he has been able to accomplish all of this with his partner of 22 years, Ben Walker, most of the time.

  • Ben Walker Executive Creative Director 

    Ben Walker started his career at Leo Burnett, and after six years of partying hard and getting into the Guinness Book of World Records for the shortest ad ever shown, he decided to knuckle down and do some work. Spells at Simons Palmer and TBWA led to some decent work on NatWest and COI. But it was at Wieden+Kennedy where he enjoyed a proper decent run. His work on Honda brought 1.2 tonnes of weird, ugly metal to his shelves, which was melted down and turned into an ace-looking monster. Other brands that contributed to that monster were Loot, Lurpak, and Nokia, which he became the worldwide creative director of for three years. Ben left W+K after nine years to become partner at BMB. But when CP+B called to ask if he would like to help set up the London office, he accepted rather than live with the regret of saying no for the rest of his working life. The bit he doesn’t want to add because it’s a depressing figure, but feels he should, is that all of the above has been achieved alongside his partner of 22 years, Matt Gooden. Ben has a foolhardy missus, a cheeky boy to keep him sane, and a football team to drive him mad again. He loves cooking and eating equally. That’s symbiosis.

  • Jessica Lewis Director of Business Development 

    Jessica joined CP+B in the summer of 2012 to lead business development initiatives across the agency. Prior to joining CP+B, Jessica built and ran the business development discipline for 72andSunny, where she helped the agency win a number of high profile accounts including Activision, Samsung and Nike. Prior to originating the role of Director of Business, Jessica served as Brand Manager leading integrated agency teams for clients like Bugaboo, Microsoft, Quiksilver, The CW, E!, G4TV and The Discovery Channel. She began her career as a Brand Manager in the early days of Ground Zero Advertising and had a brief stint teaching media and entertainment at USC Annenberg School. Jessica is a graduate of UCLA, where she was Magna Cum Laude.

  • Bob Winter Executive Creative Director 

    As Executive Creative Director, Bob leads the creative department in CP+B’s Miami office. He joined the agency in November, 2012, from Y&R, Chicago, where he served as Chief Creative Officer. Perhaps best known for being the creator of the Bud Light “Real Men of Genius” campaign during his time as a Creative Director at DDB, Bob has also served as an Executive Creative Director at Leo Burnett, USA, and a Creative Director at Goodby, Silverstein and Partners. During his time as Chief Creative Officer at Y&R, Chicago, the agency won numerous new pieces of business, created the groundbreaking Craftsman live interactive series “SCREW’D,” took the hotels.com brand global with the “Extreme Booking” viral series, was recognized with a myriad of awards and revamped their own positioning. Bob has earned tremendous recognition at Cannes, Clios, One Show, D&AD, Communications Arts and many others for his work for PETA, Craftsman, Budweiser, McDonald’s, Nintendo, Altoids, Greenpeace, Ace Hardware and Netflix. He is currently producing a short film about the history of the KISS song, “Beth.”

  • Jason Gaboriau Executive Creative Director 

    As Executive Creative Director, Jason leads the creative department in CP+B’s Los Angeles office and award-winning work for Old Navy, Microsoft and vitaminwater. Before joining CP+B in January 2011, Jason was co-founder and executive creative director at Amalgamated. Under Jason’s leadership, the agency built an impressive roster of clients including Ben & Jerry’s, Coca-Cola, New Belgium Brewery, and Svedka vodka. His work has received tremendous recognition including being described as "the best viral marketing New York has ever seen" by Good Morning America.
     

  • David Henry Executive Director of Business Insights 

    David joined CP+B in 2011 as the executive director of Business Insights. He is charged  with heading up our in-house analytics offering, helping us meaningfully partner with our  clients by bringing the business intelligence necessary to truly understand their brand.  Before he switched over to the agency side, David worked at Burger King for 11 years,  most recently as the vice president, Global Business & Consumer Intelligence. In his role,  he led Burger King’s transition to an analytics-driven culture, focusing cross-functional  efforts on the consumer. Before his time in sunny Florida, David spent his time working in Finance in both New York and Spain, picking up a love of tapas and Rioja along the way.
     
     

Culture

Work is a bad word to explain what we do. If what you are doing seems like work, you’re either in the wrong industry or you’re not doing it right.

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